SearchCap: Google Webmaster Tools Removal Notices, Panda Slaps Yahoo & Changed Links Less Trusted

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down
  Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort on “furthering our focus.” The most notable cut announced today is the upcoming closure of both Yahoo Voices (voices.yahoo.com) and the Yahoo Contributor Network (contributor.yahoo.com). The former is Yahoo’s home for user-generated articles; the latter is […]
• Former Googler: Links That Change Are Trusted Less By Google’s Algorithms
  A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that “Google is less likely to trust a link once it has changed from the first time it was seen.” So if you changed the anchor text or URL path of the link, the value and […]
• VIDEO + SLIDESHOW: Managing Search, Managing Change
  About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate restructuring, on–boarding new leadership, helping team members in transition, and much more. […]
• Survey: Mobile Dominates Vacation Search Queries
  Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data. The study’s findings, at least as presented, don’t tell an entirely coherent story about user behavior however. Basically the survey says that travelers rely heavily on search — mobile search in […]
• Report: Apple Accelerating Crowdsourced Maps Improvements
  According to a couple of reports (Reddit and MacRumors), Apple has stepped up the pace of map-data corrections and improvements. The MacRumors report, from a couple of weeks ago, says that changes are being implemented weekly. The Reddit thread says they’re happening nightly — at 3 a.m. Eastern: Over the past month, Maps were being […]
• A Glimpse Into The Future Of Search With Futurist Ramez Naam
  In the process of working on the upcoming third edition of The Art of SEO, I had the pleasure of discussing the Future of Search with Ramez Naam. Ramez is a futurist, a best-selling author (check out his science fiction novels Nexus and Crux and his newest nonfiction book, The Infinite Resource: The Power of Ideas […]
• Search Engine Marketing Helps Drive Back-to-School Sales
  Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this really impressive annual consumer shopping event. In fact, at an estimated $72.5 billion in combined back-to-school and back to college spending in 2013 [1], this is the second-largest retail event […]
• Google Notifying Publishers For Right To Be Forgotten Removals
  Now that Google has been removing results from the European versions of Google in response to the EU’s Right To Be Forgotten requirements, many webmasters are now receiving notifications of these removals. Last night, around 10 p.m. EST, I received a notification for a site I have verified Webmaster Tools access from. The notice read: […]
• Bing Ads Doubles Number Of Keywords Advertisers Can Review In UI To Support Larger Accounts
  Bing Ads has takenanother step toward supporting larger accounts. Yesterday, the ad network announced it had updated its user interface so that advertisers can now review accounts with up to 100,000 keywords in the Keyword Tab. As part of the updates, ad groups and tabs have also been configured to support the increased amount […]

Recent Headlines From , Our Sister Site Dedicated To Internet Marketing:

• Facebook Strengthens Its Video Ad Tech With Acquisition Of LiveRail
• Merkle Acquires RKG To Form Largest Search Ad Agency In U.S.
• Denny’s Teams With Atari To Integrate Menu Items Into Classic Arcade Games
• Get To Know: Porch.com CMO Asha Sharma
• The Future Of Paid Search (From A Data Perspective)
• 4 Data-Driven Tips For A Successful Mobile Marketing Plan
• The Three Pillars Of A Programmatic Strategy
• Facebook Touts 1 Billion App Links Served, Adds Support For Mobile App Ads

Search News From Around The Web:

Industry

• EU’s right to be forgotten: Guardian articles have been hidden by Google, The Guardian

Local & Maps

• Navigating the new ‘Google My Business’ Places Dashboard, State of Digital
• Stop Worrying About the New Google Maps; These URL Parameters Are Gold, Moz

Link Building

• All About Link Reclamation, And Doing It The Right Way, Webpresence

SEO

• 10 Ways to (Correctly) SEO Your Content, SEMrush Blog
• 15 Pivotal Elements in SEO History, Above the Fold & Socially Acceptable
• Google Structured Data Testing Tool Updated With New Authorship Format, Search Engine Roundtable
• International SEO on a small budget – A fool’s errand?, verticalleap.co.uk
• Move Over TrustRank, Make Room for Trust Buttons, SEO By The Sea
• The 5 Local SEO Factors That Matter Most, Search Engine People Blog

SEM / Paid Search

• Get the Latest Optimization Strategy and Excel Advice in our next Ask an Expert, Bing Ads Blog
• Google Product Ads With Blue Highlights? A Bug?, Search Engine Roundtable
• How To Preview Your AdWords Ads Without Paying For It, blog.
• New AdWords API guides, Google Ads Developer Blog