SearchCap: The Day In Search, April 17, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines
  AFP reports a Japan court has ruled Google to alter the search suggestions and fined Google 300,000 yen ($3,100). The Tokyo District Court ruled that Google has to change the auto-completions for a search on a particular man’s name – the name was undisclosed – because Google provided suggestions that the man committed criminal acts. […]
• Google: Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually
  Google’s Matt Cutts answered a question submitted by another Googler, John Mueller, on YouTube asking, “Should I add an archive of hundreds of thousands of pages all at once or in stages?” The question is, if you build out a new section of your website with tons of content – is it safe to just […]
• Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters
  While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To get good rankings these days, you not only need good page rank, but good […]
• 4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles
  Many of our clients face sales cycles in a six- to twelve-month duration. In a recent client interview, one of the sales directors revealed that they were on the verge of closing a multi-million dollar deal that took nearly three years of nurturing alone to finally get to the proposal process. With multiple decision makers […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Announces Cost-Per-Action Bidding
• Twitter Expands Keyword Ad Targeting To User Timelines
• Twitter Could Announce New Ad Capabilities This Week, Amid Speculation Of New TV Network Deals
• Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor
• The Crazy Way The IAB Defines Internet Ad Revenues
• Google Affiliate Network Closing Shop
• Study: 27% Of Time Online In The US Is Spent On Social Networking
• Epicurious Becomes Latest Brand To Suffer Social Backlash From Tragedy-Related Tweets
• Mobile Web Access Is Nearly 30% Faster Since 2012
• Yahoo Surpasses 300 Million Monthly Mobile Users In Q1
• Yahoo Q1 2013 Earnings Report: Marissa Mayer Confident Company Is Set For Long-Term Growth
• Marissa Mayer: Yahoo ‘Back In The Game’ For Top Employees

Search News From Around The Web:

Applications & Portal Features

• New warnings about potentially malicious binaries, Google Online Security Blog

Business Issues

• Facebook Said to Hire Apple Maps Executive Amid Mobile Push, Bloomberg
• Google’s solution to software patents: treat them like any other patent, The Verge
• Lionbridge Unveils GeoFluent(R) Real-Time Translation For Search Engine Discoverability, Wall Street Journal
• What Google’s EU Settlement Means For Search, State of Search

Local Search & Maps

• RIP LocalEze Free Business Listings, LocalVisibilitySystem.com
• You Cannot Afford to Ignore Local Business Listings, Search Engine People

Link Building

• The Era of SEOs and Link-Removing: The Sad Reality of Dancing with the Digital Devil, thesaleslion.com
• The Second Most Creative Link Building Post Ever, pointblankseo.com

SEM Industry

• BlueGlass workers reach out on social media amid company turmoil, www.bizjournals.com
• The Difference Between SEOs and Search Engine Marketers, Bill Hartzer

SEO & SEM

• 33 examples of great meta descriptions for search, Econsultancy
• Common SEO Risks: To Take or Not to Take, Search Engine Journal
• Enhanced Campaigns – Workarounds and Best Practices You Need to Know, PPC Associates Blog
• Google Wants You To Overreact?, Search Engine Roundtable
• How Twitter Can Make You A Better SEO!, Kumail Hemani
• On-site SEO strategy, Search Engine People
• The Four P’s of SEO : Help for Marketers Getting Started with SEO, internetmarketingninjas.com