SearchCap: The Day In Search, August 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording
Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – Can you Trust Google?,” embedded a voice mail recording a Google AdWords account manager unknowingly left for a client. Presumably thinking he’d hung up, the account representative is heard cursing the fact that the client upgraded to […]
- Google Provides FAQ About Authorship, From Blocking To No Mascots
Trying to get your head around Google authorship? The Google Webmaster Central blog has posted a new FAQ designed to provide some answers. What Qualifies For Authorship? What pages can have authorship applied to them? Criteria include the page actually being mostly authored by the designated author, that it carries a byline and that it’s […]
- Innovating In The B2B Search Space: Testing Geo Bid Multipliers
In a recent article in AdAge, Bert DuMars cites Forrester research which found that “only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget.” I won’t go into how to secure that budget, as he details some good tips — […]
- SMX East Keynote: Twitter VP Richard Alfonsi On “Now” Moments & The Conversation
On Twitter, there are many different “conversations” happening simultaneously. There are also particular moments — TV finales, sporting events, breaking news and more — where many people have all “tuned in” at once. Both types of conversations are opportunities for marketers, when approached the right way. I’ll be talking more about tapping into these conversations […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- IFTTT Brings Back Twitter Triggers
- Yahoo #1 Again, US Network Traffic Not There Since Early 2008
- Facebook Upgrades, Expands Embeddable Posts To All
- Google’s Field Trip App Now Available For Google Glass
- Questions On Google Authorship? Google Shares Some Answers
- Want To Speak @ SMX Social Media Marketing? Here’s How
- Google Rumored To Be Kicking Off Conversations To Win NFL Sunday Ticket Package
- SMX East Keynote: Richard Alfonsi Of Twitter, On “Now Moments”
- Facebook Leads Group To Connect The Rest Of The World
- Deeper Dive On A Facebook Marketing Case Study
- Fair Catch: Using Unstructured Data To Reach The Fantasy Football Player
- Mobile Internet Time Now Exceeds PC — comScore
- Vine Grows To 40 Million Registered Users, More Than Tripling Its User Base Since June
Search News From Around The Web:
Industry
- Disruptive Marketing: Is the SEO Industry Next?, Search Engine Journal
Link Building
- The Value of Reciprocal Links for Small Businesses, dailyseotip.com
- What is a ‘Good’ Link?, www.stateofsearch.com
- Directline.com – A UK Penguin victim got lost in spammy link networks, www.linkresearchtools.com
Local & Maps
SEM / Paid Search
- When Is It Time To Stop Doing PPC?, PPC Hero
- Google Keyword Planner Getting "Related Ideas" Feature, Search Engine Roundtable
- Bing Ads Editor Diary: How to Build Up a Quality Campaign with Speed (Part IV) – Managing URL Tracking Parameters, Bing Ads
- Preventing and resolving AdWords policy violations, Inside AdWords
Searching
- Siri vs. the Android – The Sequel, New York Times
- How Real People Use Search Engines, 352 Blog
- The Day the Knowledge Graph Exploded (+50.4%), moz.com
- Bringing Justified View to Yahoo! Image Search, yahoosearch.tumblr.com
SEO
- 10 Ways To Markup Your Website For Enhanced Google Listings, www.searchenginepeople.com
- Common SEO Questions & How to Answer Them, www.seerinteractive.com
- Four ex-Googlers answer common SEO myths, State of Search
- Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit, Search Engine Watch
- The future of SEO was PR, is it CRO now?, Econsultancy
- SEO Checklist for website usability, www.receptional.com
- How to rank on Baidu in four easy steps, eConsultancy
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