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SearchCap: The Day In Search, August 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching […]

Barry Schwartz on August 26, 2013 at 5:00 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com
Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With over $200 million in revenue at risk and thirteen years worth of online brand equity, HomeAdvisor.com’s CEO Chris Terrill and CTO Brandon Ridenour understood switching the […]
AdWords Test Accounts No Longer Require Application Requests
Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance. Starting today, instead of having to complete a web form application for account approval, developers can now create an MCC (master client center) test account […]
Apple Siri On Google Glass: “That Glass Is Half Empty”
The Verge noticed that if you ask Apple Siri about Google Glass, Siri will respond with some humorous responses. In short, if you activate Siri on your iOS device and say, “okay glass,” Apple Siri will respond in a witty way. Above are some of the responses in an animated GIF, but here they are […]
Cutting Edge Tactics at SMX Social Media Marketing to Maximize the Volatile Social Landscape
Facebook is changing the algorithm that dictates how your posts will show up – or not – in your followers’ news feed. Tumblr traffic is closing in on Twitter, but do brands know how to best take advantage of this growing opportunity? Vine registered users have tripled since June, boosting its spot as a competitive […]
Crush The Competition With Hyper Local Listing Management!
In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S. smartphone usage. Their study revealed that 94% of smartphone users have looked for local information, and 90% took action as a result (called the business, walked into a store, redeemed a coupon, etc). Also, 96% have researched a product or […]
The CPA Trap & How To Avoid It
I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text that says “Get $1,000 free. Apply now!” Next, I create a landing page with a picture of a beautiful woman holding a pile of crisp bills and a simple, […]
Privacy Groups Want Judge To Reject Google’s $8.5 Million Settlement Over Search Privacy Lawsuit
Last month, Google agreed to pay $8.5 million into a settlement fund over a class-action lawsuit by two searchers who accused the company of transmitting their personal information to third parties without their consent or knowledge that the information was being shared. The final court approval of the proposed settlement was scheduled for today, but […]