SearchCap: The Day In Search, August 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms
  Google’s head of search spam, Matt Cutts announced in a video that Google fights search spam at an international level but does tend to have a stronger spam fighting sense in the Google.com, English search results. Matt Cutts explained that with most of Google’s spam fighting algorithms, such as the Panda and Penguin algorithms, Google […]
• AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports
  When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news: Over the next few days, Google is officially rolling out an expansion of the compare dates tool that shows […]
• Here’s Your BIG SMX East Preview: All the Reasons You Can’t Skip this Conference
  Search Engine Land’s SMX East search marketing conference is returning to New York City on October 1-3. This is our big, once-a-year east coast event, and if you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or clients) to attend the conference. Keep reading […]
• 7 Things I’ve Figured Out About The New Google Maps
  Google has been busy changing a lot of the user interfaces for its local search services. Between the new Google Maps, the Google Local Carousel and the new Reviews Pop-Ups, they have certainly thrown the local search world into a tizzy. I have been playing around with the new Google Maps, and I thought I’d […]
• Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires
  Apple Insider points out that Apple is hiring for dozens of positions in its mapping group. There are more than 80 positions that respond to the keywords “Apple Maps” on the company’s jobs site. Among a range of other positions, Apple has been seeking “ground truth local experts” for various cities. Here’s one such job […]
• Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!
  Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about “landing pages.” […]
• New CityMaps Hopes To Compete With Social And Editorial Content
  Mobile mapping provider CityMaps recently redesigned its iOS app. It impressively includes home-grown vector maps, built from the ground up. Beyond this CityMaps is trying to offer deeper editorial and social content to differentiate from other mapping and local-search apps. CityMaps also invokes the language of “personal assistant” in its promotional video (below). These concepts […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Don’t Tweet Evil: In Light of UK Threats Twitter Cracks Down On Abuse
• Export Your Google AdPlanner Data Now: AdWords Display Planner To Take Over Next Month
• LinkedIn Releases Company Page API For Posting And Analytics
• Keep Calm & Send Email: Industry Experts Offer Hopeful Outlook On The New Gmail Inbox Tabs
• Social Saturation: 72% Of Online American Adults Now Use Social Networking Sites
• Enterprise Web Analytics Tools 2013: Updated Marketer’s Guide
• Feedly, Google Reader Alternative, Gets Pro/Paid Version
• The Analytics Platform Wars & What They Mean To A CMO
• Facebook Hires Its First CMO — From Google

Search News From Around The Web:

Link Building

• Link Building A-Z Guide – Definitions & Terms, Search Engine Watch

Local & Maps

• Google Street View goes inside Airbus A380, www.cnn.com
• Google Upgrades New Dashboard with ‘Remove This Listing” Option, Mike Blumenthal
• How Yext Works: Canceling Yext, yext.com
• Six tips and tricks for the new Google Maps app, Google LatLong

SEM / Paid Search

• Google AdWords Express: Keyword Tool Editor + Learning Help Center Management & Certification: ROI Tips, Tools, Strategy & Advice, SEO Book
• A Simple Overview of AdWords Enhanced Campaigns, Search Engine Guide
• Google Is Fudging Cost/Conversion Stats, righteousmarketing.com
• Mastering PPC: Ad Tips & Tricks Pt. 2 – Image Ads, SEER Interactive
• PPC Keyword Optimization: Cost Per Conversion, Search Marketing Standard

SEO

• Google’s Results Change During Weekends and Weekdays, dejanseo.com.au
• In Mastering Machine Intelligence, Google Rewrites Search Engine Rules, TechCrunch
• What Are The 4 H’s of SEO?, Search Engine Journal
• 10 Traffic Graphs from the SEOmoz to Moz Domain Migration, moz.com
• 3 Surprising Reasons Why Small Businesses Need SEO, Daily SEO Tip
• Airtight SEO Audits, Part 3: Web Template, www.ppcassociates.com
• August 2013 Google Webmaster Report: Soft Panda, Link Schemes & Press Releases, Search Engine Roundtable
• Can Automated Tools Find Manual Google Penalties?, Search Engine Roundtable
• Can Hackers Drop Your Site From The Google Index?, Search Engine Journal
• Five HTTP Header Fields Every SEO Should Know, Luna Metrics
• Google Authorship Update: Where Is Google Going with rel=author?, virante.org
• Leveraging Pinterest for SEO and E-commerce, Search Engine Watch