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SearchCap: The Day In Search, December 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Vs. Google Maps: Reality Check Time Google Maps new app is terrific app — although initiating navigation isn’t as intuitive as it might be. But I’ve found that Apple Maps […]

Barry Schwartz on December 19, 2012 at 5:01 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Apple Vs. Google Maps: Reality Check Time
Google Maps new app is terrific app — although initiating navigation isn’t as intuitive as it might be. But I’ve found that Apple Maps is as good or nearly as good, at least in the San Francisco Bay Area. I have not had a chance to test maps apps side-by-side in other regions. Here’s what […]
Finally, You Can Search All Your Tweets Via Twitter
It’s been one of the biggest problems Twitter has had for years, that it’s difficult to find your own tweets on the Twitter. The new Twitter Archive service that Twitter launched today goes a long way in solving this issue. Step-By-Step: How To Download All Your Tweets With The New Twitter Archive Service is our story […]
Google Challenges NORAD In Tracking Santa, Launches Google Santa Tracker
Google has decided to take on the decades-old Santa tracking service that NORAD offers with its own “Google Santa Tracker.” It comes in the wake NORAD booting Google out as a partner in favor of Microsoft. How NORAD Began Tracking Santa Since 1955 First some history, then what Google has in store. When I was […]
Flights, Hotels: Google Is Improving Its Travel Search Tools
Following its acquisition of travel software provider ITA, Google’s flight and hotel search products have offered isolated useful features but have largely failed to live up to Google’s promise of “innovation.” Consumers have mostly failed to notice Google’s travel innovations so far as well. There are now indications that Google’s travel sites and content are becoming more […]
The Most Common Misconception Of 2012: Display Looks Like Search
The most common misconception over the past year has been the commonly heard statement, display looks like search. While we have all heard this a number of times (albeit it might be partially true) it’s largely based on one main factor: the rise of the auction-based marketplace in display. However, there are a number of […]
The Value Proposition Test: What Is Your Page’s Caption?
There is nothing more important to your search success than your value proposition. Go ahead. Click away. I know you probably don’t spend much of your time on such things. It’s all keywords and copy, copy and keywords. Yet, keywords and ad copy only get you so far. For your visitors, these answer the question, why am […]
Google Running Feedback Experiment That’s Similar To Human Quality Rater Test
Google has long asked searchers to provide feedback on the quality of its search results, and often runs a number of tests aimed at encouraging such feedback. The latest such experiment, which seems to have been live for at least a month or so, is a bit different because it asks searchers for feedback only […]