SearchCap: The Day In Search, December 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s Matt Cutts: Link Spamming Google For A Specific Time Period? Then Mass Disavow Those Links.
  In a recent video released by Matt Cutts, Google’s head of search spam, Matt answered the question, “How can a site recover from a period of spamming links?” The example given was when Interflora was penalized by Google for buying links and only was penalized for 11 days. The question was, how can a site […]
• Following Android Refresh, Bing Intros New iPad Experience
  Last week, Bing refreshed its Android app. Today, Bing announced an upgrade of its app for the iPad. The primary driver of the redesign was iOS 7 and the aesthetics of the new Bing app are intended to match the new Apple OS. One of the most promoted new features, as on the Android app, […]
• Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN
  Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the platform, Google has announced a new ad unit called +Post ads, which allow brands to turn their Google+ content into expandable display ads. Those ads can then run across the Google Display Network. Brands can […]
• 99 Zingers – Tips That Will Challenge Your Digital Marketing Beliefs
  I love using short, one-line zinger phrases to communicate key points about any given topic, and SEO is no exception. I have accumulated tons of these and decided to compile them into a single post! To supplement my list, I posted on Google+ to crowdsource more of them; for each of those provided to me, […]
• 8 Tips For Planning Your Small Business’ 2014 Marketing Strategy
  While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and stay ahead of […]
• Grace Hopper Honored With Google Logo To Mark The Computer Scientist’s 107th Birthday
  Not only a pioneer in the field of computer programming, Grace Hopper was the oldest active-duty commissioned officer in the US Navy at the time of her retirement. While serving in the Navy Reserves, Hopper was one of the original programmers of the Harvard Mark I computer and is credited with developing the first compiler […]
• Google News Reader Is Updated For Android & iOS, With Customized Settings & Added Desktop Features
  Google is updating the look and feel of its News reader on Android and iOS devices, as well as adding a few new features. According to the announcement, the new Google News reader for Android and iOS offers three new customized settings: the option to change the theme from light to dark, reduce or increase […]
• Check Out the All New SMX West Agenda – Register Now & Save $300
  Search Engine Land’s SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. The agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and more. Whether you’re a digital marketing veteran or just getting started, SMX West agenda has skill level […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Check Out the All New SMX West Agenda – Register Now & Save $300
• Google Tests Social Ads, Turns Google+ Posts Into Display Ads To Show Across The Web
• Tech Leaders Join To Demand “Global Surveillance Reform”
• Report: Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerce
• Get To Know: Travel Marketing Insider & VP At MMGY Global
• 5 Ways To Evaluate The Quality Of Audience Data
• Client, Agency, And Vendor Wishlists For Santa
• SpaghettiOs Apologizes For Offensive Pearl Harbor Day Tweet
• Apple Driving Indoor Location Revolution With iBeacons In All Its 254 Stores

Search News From Around The Web:

Industry

• How Google came to accept managers…and found the 8 things the best managers do, brw.com.au
• EU: Google Shouldn’t Discriminate Against Opt-Outs, ABC News
• Xaxis’ 24/7 Acquires Semantic Engine: Will Target Ads Programmatically Based On Language, Not Cookies, MediaPost

Local & Maps

• IRS Using Google Maps To Spy On Taxpayers, Fox News
• 3 Great Ways To Get Reviews Ethically And Safely, koozai.com

Link Building

• 162 Questions You Need to Know About Risky Links to Disavow, linkresearchtools.com
• Did Yandex Give Up On The Link Spam War?, Search Engine Roundtable
• Webmasters Afraid To Link To Charity Web Sites Because Of Google, Search Engine Roundtable

Searching

• Google tests hide the URL and only show the site name in search results, allgoogletesting.blogspot.com
• Google continues testing only show the site name in search results, but now show more details, allgoogletesting.blogspot.com
• The Alpha Albums Contest: Name Albums, Win Prizes, Wolfram|Alpha Blog

SEO

• Google’s Pirate Algorithm and DMCA Takedowns | Exploring the Copyright Impact Threshold, hmtweb.com
• How Google May Rewrite Your Search Terms, SEO By The Sea
• SEO: You’re Now Being Graded on the Curve, Search Engine Watch
• The Future of Content: Upcoming Trends in 2014, Moz

SEM / Paid Search

• 7 Ways To Boost PPC Performance NOW!, PPC Hero
• What Should My Adwords Budget Be?, Vertical Measures
• Run Your AdWords Campaigns Like a Major League Baseball Organization, Crazy Egg
• Why AdWords Editor Will Always Be Part of My PPC Toolbox, Clix Marketing PPC Blog

Search Marketing

• New Searchmetrics solution gives back keyword “not provided” data taken away by Google, realwire.com

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.