SearchCap: The Day In Search, July 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• New Bing Search By License Feature Filters Images Based On Usage Rights
  Bing announced a new “Search by License” feature today that filters images based on usage rights. The new feature filters images with a Creative Commons license, helping users avoid the hassle of digging through image licensing details to find available photos. The “Search by License” feature has six different filters, making it possible for users […]
• Keyword Level Impression Share Data Now In Google AdWords
  Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data is now available at the keyword level. You’ll find search impression share, search exact match impression share and search lost impression share by rank under the Customize Columns menu from the Keywords […]
• Are SEMs & Paid Search Marketers Becoming A Commodity?
  The amount you make at your job is heavily dependent on two factors: value and scarcity. By value, I mean how much you are contributing (usually financially, but not always) to a company. By scarcity, I am referring to how many people can or will do your exact job. Investment bankers make a lot of […]
• The SEO Industry Mourns The Loss Of Ted Ulle, Tedster
  Warren “Ted” Ulle, also known in the SEO community for his handle “Tedster,” passed away with his family at his side Thursday night, June 27, 2013. Many of us in the SEO industry learned an incredible amount of knowledge from Ted over the years. In all honesty, his work and contributions to the industry, in […]
• Google’s PR Problem Is Bing’s Opportunity
  Google has a PR problem. No, I don’t mean PageRank. I’m talking about the original definition of PR – Public Relations. And, it’s maybe less Public Relations than it is Webmaster Relations. You see, Google hasn’t done a good job of balancing content about problems with content about successes and improvements. They haven’t really needed to — with 70% […]
• Share the Experience: Send Your Team to SMX East… and Save Up to 20%
  Shared knowledge, experiences, vocabulary… they’re all part of building an effective internet marketing team. And Search Marketing Expo – SMX East is an exceptional opportunity for teams to learn and network. Choose from more than 50 sessions on the SMX East agenda covering topics including search engine optimization (SEO), paid search advertising (SEM), social media […]
• Google Logo Kicks Off The 100th Tour de France
  Today’s Google logo marks the commencement of the 100th edition of the Tour de France. Covering a total of 3,404 kilometers (2,115.15 miles), the multi-stage bicycle race runs from Saturday June 29 through Sunday July 21. The 22 teams competing in the 2013 Tour de France are comprised of nine teammates each, for a total […]
• A Eulogy For AltaVista, The Google Of Its Time
  Goodbye AltaVista. You deserved better than this. Better than the one-sentence send-off Yahoo gave you today, when announcing your July 8 closure date. But then again, you always were the bright child neglected by your parents. The Amazing AltaVista You appeared on the search engine scene in December 1995. You made us go “woah” when you […]
• Yahoo To Shutter AltaVista, Axis & Several More Products
  Out with the old. Out with the new. Yahoo’s latest round of spring cleaning includes the shutdown of one of the web’s oldest search services (AltaVista) and one of the newest (Yahoo Axis), along with 10 other Yahoo products and services. Goodbye AltaVista Yahoo says AltaVista will be shutting down on July 8th. AltaVista […]
• Google Warning External Keyword Tool Shut Down Is Near, AdWords Keyword Planner To Replace It
  Google is working toward the complete phase out of the AdWords Keyword Tool and phasing in the new AdWords Keyword Planner. Users accessing the free external AdWords Keyword Tool to perform keyword research, will see the messaging below that it will no longer be available in the coming month and is being replaced by Keyword […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Glass Adds Voice Commands, Basic Web Browser
• Muck Rack Adds Search For Journalists By Google PageRank Feature
• Bing Search Popularity Now Impacting Klout Scores
• Infographic: As Google Readers Dies, The Other Products It Joins In The “Google Graveyard”
• See What Sites Are Referencing Tweets With “Embedded On” Twitter Test Feature
• Google AdSense Asynchronous Ad Code Launches In Beta
• Why Content, Social Media & Great Websites Are Now Considered “The Basics”
• For RTB Success, Focus on Value — Not Cost
• Only 30 Percent Of Smartphone Traffic On 4G Networks
• Mobile Market Share: Android, iPhone Gain While Others Flail
• Topsy: Instagram Shares Easily Beat Vine On Twitter, Unless You’re Talking About “Influencers”
• This Week On Vine: NBA, NHL, MLB, #StandWithWendy, “Scrubs” Duet & More

Search News From Around The Web:

Industry

• Google Quietly Giving Aid To Marijuana Activists, huffingtonpost.com
• Special Summer Edition: The Beal Deal with Rae Hoffman (@sugarrae), Marketing Pilgrim
• Google’s Quantum Computer Proven To Be Real Thing (Almost), Wired

Local & Maps

• An In-Depth Look At Google Maps, Business Insider
• Android, Led By Samsung, Continues To Storm The Smartphone Market, Pushing A Global 70% Market Share, TechCrunch
• New to SEO? Start with Google Places for Business, BruceClay.com
• The Yelp Wordmap: Local knowledge revealed, Yelp Official Blog
• Waze VP: What Search Did for the Internet, Maps Will Do for Mobile, streetfightmag.com
• Why Cars Could Be the Next Big Platform for Local Search, Street Fight

Link Building

• Google: The Disavow Tool Can Help With Penguin Penalties, Search Engine Roundtable
• Penguin 2.0 May Not Be Done Just Yet, Search Influence

Searching

• Lorem Ipsum Google Translate, Google Operating System
• Siri’s Creators Demonstrate an Assistant That Takes the Initiative, MIT Technology Review
• Will Apple Sideline Siri Before She Kills Google?, TechCrunch

SEO

• 10 Easy to Follow Essential E-Commerce Site Search Engine Optimisation Tips, Search Engine Journal
• 11 Site Tips for Laying Down a Strong Foundation for SEO, Search Marketing Sage
• Google’s Updated SEO Advice is Almost Correct, Rand’s Blog
• How are Google Algorithm Changes Affecting Your Website Rank, dailyseotip.com
• Structured Data and How It can Improve Mobile Search Results, State of Search
• Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports, Search Engine Watch
• Why Reporting on Rankings is Futile and What You Should Focus Your Efforts on Instead, stateofsearch.com

SEM / Paid Search

• 5 Things To Improve AdWords Performance In Under 60 Minutes, PPC Hero

Search Marketing

• Don’t Buy Traffic Without Segmenting Your Landing Pages!, PPC Associates Blog
• Germany & Search: May & June 2013 Edition, State of Search