SearchCap: The Day In Search, June 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Apple Makes Bing The “Default Search Engine” For Siri
  One of the things that you might have missed if you weren’t paying really close attention to the live blogs of the Apple WWDC keynote is that when iOS 7 comes out Siri will be able to directly search Twitter, Wikipedia — and Bing. From a search perspective that’s potentially huge news. I’m speculating that […]
• Will Google’s Expected $1.3 Billion Waze Acquisition Be Allowed?
  Early yesterday, Israeli business website Globes.co.il said that Google will acquire social mapping app Waze for $1.3 billion. That report has subsequently been all-but-confirmed by others, including the Wall Street Journal (WSJ), which said the announcement could come this week. The WSJ said that by size Waze would constitute Google’s fourth largest acquisition, assuming it comes to pass. […]
• Confessions Of A $100/Month SEO Client
  Are you an agency trying to sell super cheap search marketing services to SMBs? If so, here’s some free market research! Last week, I got my kitchen counters resurfaced. Inevitably the service guy asked me what I did for a living. When I told him I did SEO, the conversation quickly turned to the local […]
• Google Doodles Where The Wild Things Are For Maurice Sendak’s 85th Birthday
  Beloved children’s book author and illustrator Maurice Sendak is being celebrated today on Google’s home page with an animated Doodle showcasing the author’s work. Users can click the play icon to view an animated wheel of Sendak’s characters. Born June 10, 1928 in Brooklyn, New York, Sendak would have been 85 years old today. He […]
• Should You Create Ad Group Sitelinks in Enhanced Campaigns?
  One of the nicest things about AdWords Enhanced Campaigns is that you can now control sitelinks at the campaign or the ad group level. From a feature standpoint, this sounds great. However, when you start considering the execution phase of creating sitelinks for every single ad group, the task can suddenly seem quite daunting. First, […]
• Now Updated: The Periodic Table Of SEO Success Factors
  Two years ago, we released ”The Periodic Table Of SEO Ranking Factors.” Now we’re back with an update. We’ve introduced some new elements, adjusted a few rankings and given the table a more encompassing name, The Periodic Table Of SEO Success Factors. Clicking on the image above will take you to the permanent home of the […]
• What’s Changed With The Periodic Table Of Search Engine Optimization
  We’ve updated our Periodic Table Of SEO Success Factors that was created in 2011 to add several new elements, drop a few, broaden it to include “success factors” rather than just “ranking factors” and adjusted weightings of several elements on the table. For those curious about the details, here’s the rundown. First, if you’re not […]
• PRWeb Claims Percent Of Releases Put On Editorial Hold Doubled Since Updating Policies & Software
  Last November, a fraudulent release claiming Google was acquiring Wifi provider ICOA was circulated by the popular release distribution service PRWeb, exposing a number of loopholes in their verification and editorial processes. Our own Danny Sullivan published a comprehensive story explaining how such releases find their way through PRWeb’s system. After posting a statement on the […]
• Dive Deep! Attend an Internet Marketing Workshop @ SMX East
  Elevate your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Siri Goes Bing, iRadio, iOS 7: Major Highlights From The Apple Keynote
• Twitter-Chase Ad Partnership Courts More Small Businesses
• Study: Facebook Exchange (FBX) News Feed Ads Rival Paid Search
• Pew: 34 Percent Of Americans Now Own Tablets
• Let’s Raise Our Standards Online: Stop Faking ROI & Start Acting More Like TV
• Study: Android Tablets Surpass iPads In Q1, Tablet Usage Up 282% Since 2011
• iPhone 5 Vs. Galaxy S3: Which Users Engage With More Ads?
• Dive Deep! Attend an Internet Marketing Workshop @ SMX East
• GlassFeeds: First RSS News App For Google Glass
• As Early As 2000 NSA Set Out To “Live On The Network”
• US Gov’t: PRISM Isn’t Data Mining System, Doesn’t Pull Data Off Servers
• Google: Government Has No Back Door, Front Door Or Side Door To Our Data
• Vine Passes Instagram In Total Twitter Shares
• PRISM, The Tech Companies & Monitoring Versus Requests
• Did Tech Companies Have Checkout & Delivery System For Gov’t Access To Their Data?
• Evolution Of The PRISM Denials: This May Be Why They Seem So Similar
• Imaginary Letter: Google CEO Larry Page Writes Congress, Asks “What’s Up With PRISM?”
• Google & Facebook CEOs To Users: We’re Not Part Of PRISM & Government Needs More Transparency

Search News From Around The Web:

Link Building

• Historic Index Update, Majestic SEO Blog
• The Link Building Process in GIF Form, tripleseo.com

Local Search & Maps

• See nearby historic photos of NYC as you check in around the city with the NYPL Time Traveller, About Foursquare
• Yahoo Local Support Diminishing, localu.org
• Your Guide to Local SEO 2013, Search Engine Guide

Other Items

• Using Formulas… for Everything—From a Complex Analysis Class to Political Cartoons to Music Album Covers, Wolfram|Alpha Blog

Paid Search

• Why I Optimize for Quality Score (and You Already Do Too), www.qualityscores.com

SEO & SEM

• Answers to Questions About Search Engine Optimization, SEO Theory
• 10 Ways To Add Value To Your Content, koozai.com
• AdWords Image Extensions: When and How to Use Them, PPC Hero
• All Your Questions about Rel=Publisher, Answered, www.internetmarketingninjas.com
• Expanding Your PPC Beyond AdWords, Search Engine People
• Google Webmaster Tools Bug? Remove URLs Not Removed, Search Engine Roundtable
• Is your business ready for Facebook Graph Search?, raventools.com
• Mobile SEO with Google’s Pierre Far, Stone Temple
• Penguin 2.0 – What Happened and How To Fix It, www.digitalthirdcoast.net
• Why SEO is Relevant When It Comes to B2B Thought Leadership, Online Marketing Blog
• Why SEO May Be Irrelevant When It Comes to B2B Thought Leadership, Content Marketing Institute