The 20 most popular social media platforms
Discover the 20 top social media platforms with key stats and tips to choose the best channels for your brand's growth.
Topic: GIF
Google Trends adds previous time period comparison
You can now quickly add a line to the chart to show previous time period comparison.
Make Google happy by optimizing your WordPress site’s images
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
How to create article outlines with AI based on Google’s Top 10
Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis.
Page speed optimization: Everything you need to know
From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.
4 Reddit ad formats you need to know
Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.
3 ways to add a human touch to AI-generated content
Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Instagram Stories: 6 tips to boost engagement
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.
Google Business Profile websites are now redirected to Google Maps
Eventually these redirects will go away and the website URLs will lead users to a dead end.
Top 5 social media platforms you should focus on
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.
Microsoft Bing adds new Deep Search generative AI feature
Deep Search attempts to discern the user intent behind ambiguous queries and show results that don't explicitly include the original keywords.
SearchBot image generator
Ready to generate some images? Get started with the sample prompt provided or enter your own. SearchBot is currently using DALL-E 3. Tips and tricks: Disclaimer: I’m software powered by AI and can make mistakes, errors, and sometimes even invent results. Got feedback on my performance? Leave it here.
Google Maps new search results makes photos significantly more important
This is a new "photo-first" search result layout where business owners need to pay more attention to the photos that show up for their business listings.
Google Search can now index CSV files
Google updated its help document to say it can now index Comma-Separated Values (.csv) files.
Google Ads trials enhanced customer service for small businesses
This level of one-on-one support has historically only been offered to Google Ads' biggest clients.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
3 ways to use AI for sitewide entity optimization
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
Hands-on with Google’s new Search Generative Experience
Here's your early look at a variety of searches on the new Google Search Generative Experience.
Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
How to create brand style guidelines and why you need them
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
This day in search marketing history: March 9
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
Meta to sell Giphy, by order of UK competition watchdog
There is no word on when the sale will take effect, but Meta has agreed to sell the library in its entirety.
Twitter continues testing the edit button, allowing multimedia tweets
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
Twitter tests CoTweets, co-authored tweets
The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.
Google multisearch to gain near me support
Soon you will be able to search by image for matches of places, stores or restaurants near you.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
Google tests article carousel for some author knowledge panels
A new beta feature that highlights articles from journalists.
Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief
Also an unconfirmed, Google algorithm update, local search features and video SEO.
Google tests ‘Curbside Pickup’ badge for local Shopping ads
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup" option.
Chapter 2: Content & search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
Google signals stricter enforcement of GMB image guidelines
It wants to ensure "all content that appears in the Business Profile is relevant, high quality, and appropriate."
Video marketing tops list of marketers’ priorities, voice search ranks low
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months.
A favicon is worth a thousand keywords
SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not wrong.
Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot
You must check out the upgraded Google URL inspection tool; it really gives you more detailed insights into your pages.
Google lets users see their related search history with new card
Google helps searchers remember what they saw on Google in their past searches and web site visits with a new search feature.
Google Lens feature now within Google Image Search results
Searchers can use Google Lens directly within Google Image search on mobile for some images.
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions.