SearchCap: The Day In Search, June 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest […]
Barry Schwartz on June 18, 2013 at 5:06 pm | Reading time: 7 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million
Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest milestone: more than three million direct searches in a single day. As the company’s traffic page shows, it happened on Monday when DDG had 3,095,907 “direct searches.” Those are searches done by human visitors to duckduckgo.com. […] - Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From iProspect
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. I recently spoke with iProspect’s Associate Director of Paid Search, Jeremy Hull, […] - Dive Deep! Attend A Marketing Workshop At SMX East In NYC – Register Now & Save!
Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Sharpen your marketing skill set by attending one of six in-depth workshops offered on September 30. Choose from various SEO, AdWords, local, or international marketing workshops. Secure your spot, get the lowest rates available – register now! - Google Officially Launches Knowledge Graph Carousel For Local Search
After reporting yesterday that the Google Knowledge Graph Carousel was showing up more frequently and for a wider variety of searches, a Google+ post today announced the official launch of Carousel for local search results. According to the announcement, when a user searches for “restaurants, bars or other local places” from their desktop, they will […] - Blekko’s Izik Search App Comes To iPhone, Android Devices
This morning, Blekko announced that its tablet search app, izik, is now available for the iPhone and Android devices. Currently there isn’t a Blekko mobile app, but the mobile Web version of the site is optimized for smartphones. Izik for iPad became available in January. Blekko has moved closer to izik in terms of look and […] - Data Analysis for SEO: Industry KPIs For A Mature Industry
As we move closer to the 20th anniversary of the launch of public search engines, a key industry trend in search marketing is the long called-for move to placing transparent, objective & measurable KPIs at the heart of search marketing, social & content campaigns. What KPIs give you an objective measure of your agency? - 5 Free Deep Reputation Management Checking Tools
Remember back in the day when search results were just ten blue text links on a page? Back then, the search results were so simple that reputation management was pretty straightforward. You could clearly see if those blue links connected to positive content — if so, your reputation was great. Unfortunately, things aren’t so easy […] - Google Webmaster Tools “Links To Your Site” Reporting Bug
Last week, we began seeing complaints of the Google Webmaster Tools “Links To Your Site” report showing 80% or less of the number of links that should be displayed. Yesterday, I noticed the issue myself, and today, Google confirmed this is a reporting bug. In short, tons of webmasters who analyze their links using Google […] - Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0
”We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines….” For enterprise SEOs, receipt of this notification is usually followed by a deep, sinking feeling in your chest. You check your keyword head-terms in the SERPs and realize that you can’t find your website anywhere. A lump […] - From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO
Last week, I attended the SMX Advanced session, “From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO,” moderated by Elisabeth Osmeloski with speakers Marcus Tober, founder of Searchmetrics Inc., Julia Gause, Director of SEM for Scripps Network and Stephan Spencer, CEO of Koshkonong LLC. Just prior to the session starting, Bruce Clay, […] - Pro-level Tips To Succeed At Retargeting
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have plunged into the remarketing world via Google’s basic remarketing program, there are many varieties and programs available beyond Google. This session covered pro retargeting tips, Google remarketing programs, and explored non-Google channel […] - Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah, Adobe’s Director of Business Analytics for Advertising […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Makes First Amendment Challenge To Publish FISA Request Counts
- Digital Advertising Agencies 2013: A Buyer’s Guide
- Canadian Govt. Asks Google To Explain Google Glass Privacy
- Google Glass & How Facebook, Twitter & Other Apps Aren’t Really Apps
- Google Celebrates 10 Years Of AdSense: Says Over 2 Million Publishers Earned More Than $7 Billion Last Year
- Yahoo: We Take User Privacy Seriously Too!
- Is Google’s Universal Analytics A Game Changer?
- Forget About Mobile Cannibalization: Its Rise Bodes Well For All
- 3 Keys That Open The Door To Massive Social Sharing Of Your Content
- Facebook Updates Page Post Link Ads In An Effort To Produce Better Conversion Rates For Advertisers
- Publicis Groupe’s VivaKi Signs Deal With Mass Relevance For Branded Social Media Curation
Search News From Around The Web:
Local & Maps
- Fred Wilson: For Foursquare, it’s not about the check-in. It’s about “maps with people in them”, Pando Daily
- How Good is Google Places for Business Phone Support? Very Good, Mike Blumenthal
Link Building
- How to Use Content + Social Media for Link Building, Search Engine Journal
- Is your Link Removal Team Incompetent?, explicitly.me
- The Politics of Linking on the Web, SEO Theory
- Why Backlink Analysis Is Not Just For Penguin Survival, koozai.com
Searching
- Apple tweaks Siri responses to help prevent suicides, appleinsider.com
SEO
- Google’s Panda Update To Roll Out Monthly Over Ten Days — What It Means for Website Owners and SEOs, hmtweb.com
- Local SEO Is A Waste Of Money, radicalmustache.com
- Why Pay For Performance SEO Is Really Too Good To Be True (Provided You’re Cautious Enough), Search Engine Journal
- 15 Year Old Webmaster Says Google Hit Good Content Way Too Hard, Search Engine Roundtable
- 4 Reasons Content Creators Should Celebrate Google Penguin 2.0, Content Marketing Institute
- How to Completely Ruin (or Save) Your Website with Redirects, moz.com
- International SEO: How to be Effective in Languages You’re not Fluent in, State of Search
- Is Google sacrificing quality in return for greater diversity?, Econsultancy
- MajesticSEO Beginners Guide to Correlation: Part 3, Majestic SEO Blog
- Markup ALL THE THINGS: MozCon 2013, SwellPath
- Optimizing Your SlideShare Presentations for SEO, Search Engine People
- The Small Business SEO Agency Reseller Model, Local SEO Guide
- Work Smartly by Using SEO Diversity & EMD Recovery Tips, Search Engine Journal
SEM / Paid Search
- Refresh Your View of Ad Testing, PPC Hero
- Web Search: Keyword Advertising Research Presentation at Sungkyunkwan University, jimjansen.blogspot.com
Search Marketing
- Bing and Facebook Search and Ads, ducttapemarketing.com
- Design For People Not For Bots, distilled
- Leveraging content relationships & social proof for conversion rate optimization, seocopywriting.com
- PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration, Search Engine Watch
Strategy
- Google Tests a New Mobile Gmail Interface, Google Operating System
Pending
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