SearchCap: The Day In Search, May 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Ignites Controversy By Using “Palestine” On Homepage Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, […]
Barry Schwartz on May 6, 2013 at 4:58 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Ignites Controversy By Using “Palestine” On Homepage
Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, however, has arisen about one of Google’s international homepages: Google.ps. That’s the page previously dedicated to the “Palestinian Territories.” On May 1 Google dropped “territories” and now calls it “Google Palestine.” This move follows UN recognition of the […] - More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but uses the anchor text for ranking purposes. Maybe it […] - 93% Of Local SEOs Expect To Grow Their Business In 2013
Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for those in the local SEO […] - Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display
Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may no longer be the best channel for laser-focused […] - Google Search App With Google Now Breaks Into iTunes Top 10
When Google first released its updated Google Search app last October, it never made the iTunes top ten and, last week, wasn’t even in the top 100. But the addition of Google Now helped the app make the top ten in less than a week. Google relaunched its app last October with Siri-like voice recognition […] - Local SEO Industry Survey Reveals Most Customers Want On-Site SEO & Google+ Optimization Services
A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization. Conducted between January 20 and February 20 of this year, the survey evaluated the health and nature of the local SEO industry by focusing on five key areas: agency size and […]
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Search News From Around The Web:
Applications & Portal Features
- Google’s Red Sign In Button, Google Operating System
Business Issues
- Can You Use Google Maps & Google Earth Images?, Search Engine Roundtable
Local Search & Maps
- 10 things you didn’t know about Google Maps and Google Earth, www.pcadvisor.co.uk
- DIY Google Street View Camera Rig To Make Your Own Street View Videos, bitrebels.com
Link Building
- May 2013 Mozscape Index Is Live!, SEOmoz
- Analyze Existing Links Through A Full SEO Link Audit, Search Marketing Standard
- Link Building Strategies for 2013, SEO Theory
- The Definitive Guide to Recovery from the Unnatural Link Penalty, Search Engine Journal
Paid Search
- Evaluating Your Keywords With The CPL Matrix, PPC Hero
- Mobile Gets One Out of Five Paid Search Clicks, eMarketer
Searching
- Kayak finally launches in Canada, Tnooz
- Understanding the Specificity of Web Search Queries, jimjansen.blogspot.com
SEM Industry
- The Beal Deal with Janet Driscoll Miller (@janetdmiller), Marketing Pilgrim
- Flying the SEO Helicopter, John Andrews
SEO & SEM
- 10 Best Practices for Submitting Exception Requests in Bing Ads, Bing Ads Blog
- 3 PPC tactics to try without breaking the bank, Search Engine People
- 5 Tips for Streamlining Daily AdWords Work, PPC Associates Blog
- Google EMD Update: Switch To Non EMD Or Build Quality?, Search Engine Roundtable
- Google Update affecting local Australian rankings?, State of Search
- May 2013 Google Webmaster Report, Search Engine Roundtable
- SEO Copywriting Checklist: Does your web content pass the quick-scan test?, SEO Copywriting
- SEO or Content Marketing Agency – Who Should Lead Your Online Marketing?, Online Marketing Blog
- The Role of Diversification in SEO, Daily SEO Tip
- Top 3 Ways to Boost Your Retail Search Ad Performance on the Yahoo! Bing Network, Yahoo Advertising Blog
- Yandex alternative to Google’s rel=”author” tag, Russian Search Tips
Video, Music & Image Search
- Google Operating System: The Old Google Image Search in Chrome, Google Operating System
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