SearchCap: The Day In Search, November 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Shopping Adds New Consumer Features Ahead Of The Holidays
  Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, the search engine announced a new set of features for consumers. Whether searching on a desktop, tablet or smartphone, the product previews stay within the main screen for quick access to detail information. After […]
• Search In Pics: Duck Duck Go Flags, GoTo.com Swag & Google’s Winter Wonderlab
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Winter Wonderlab: Source: Google+ Glowing Google Book: Source: Google+ Duck Duck Go Flags: Source: Path […]
• How Paid Search Can Aid Your SEO Efforts
  PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO — but you may not have the time […]
• Doctor Who Gets A Google Logo & Video Game For Its 50th Birthday
  Google is celebrating the 50th birthday of the BBC’s Doctor Who series early, with a global release of a Doctor Who-themed Google logo and game on its homepage today. The actual anniversary of the show is tomorrow, November 23, but Google has already started rolling out the tribute logo and video game on a number […]
• 2014 SEO Roadmap: Adopting Semantic Markup
  In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In the past, Google had to rely on the words on the page, matching them […]
• Hummingbird In The Trenches: A Canary In The Coal Mine
  I’ve been gathering and analyzing reports and in-the-trenches data from in-house marketers about Google’s Hummingbird, and I believe what I am seeing is on par with finding a dead canary in a coal mine. Pardon the morbid analogy, but the writing is on the wall, folks, and it has been for a while. Change is […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter’s Vine Adds 19 New Languages In Global Expansion
• BI Report: Google Glass Will Sell 21 Million Units By 2018
• Using Proxy Metrics As KPIs? Learn The Myths & Limitations
• Are Twitter Ads Right For Your Local Business? How To Decide
• Using Paid Search To Aid Your SEO
• “Game On” Says @Xbox To @Oreo On Twitter, Over Edible Gaming Controllers

Search News From Around The Web:

Industry

• Mozilla banked $274M in ’12 from Google-Firefox search deal, Computerworld
• Traffic from Ask.com and Yahoo grew 21+% in the past year, blog.shareaholic.com

Local & Maps

• The holy trail: using Trekker, Google’s edge in the next mapping war, The Verge
• The New Local Citation Finder: Better, Faster, Stronger, Whitespark

Searching

• Google Knowledge Graph Gets Confused, Google Operating System

SEO

• Handbags At Dawn: SEO In The Fashion Industry, top5seo.co.uk
• Deep Learning for Image Understanding in Bing, Bing Search Quality Insights Blog
• FAIL – SEO Keyword Definition, David Daniels SEO Solution
• Google’s Search Results Fluctuating A Lot This Week, Search Engine Roundtable
• How to Thrill Google Hummingbird – Infographic, Search Engine Journal
• The No Index Tag: Is That The First Thing You Check?, Search Engine Roundtable
• Tips For Getting Started With A New SEO Client, koozai.com
• Traffic loss or penalty? – When to call in the SEO detectives, Search Engine People

SEM / Paid Search

• 5 Goofs that Will Sink Your Small Business Saturday PPC Campaigns, WordStream
• Top 3 things to check in AdWords “Dimensions” Tab, Search Influence
• Holiday PPC Budgeting Made Easy!, PPC Hero
• What You Need to Know about Cross-Device Behavior in AdWords, 3qdigital.com
• The Top 3 PPC Engines That Don’t Want My Money, Beyond the Paid
• Tips for Health & Wellness Industry Advertisers: Prepare Now for New Year’s Resolution Customers, Bing Ads Blog – Bing Ads Community
• Who’s Advertising on ‘Obamacare’ in Paid Search and Why?, Adgooroo
• Will the number of consumer reviews in PPC ads affect credibility?, Econsultancy

Search Marketing

• Video: Google Results Rocking, AdSense Updates, GDK & Google Doctor Who Logo, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.