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SearchCap: The Day In Search, October 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Tips To Optimize Conversions On Your Mobile Landing Pages In my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices, and the main […]

Barry Schwartz on October 24, 2012 at 5:11 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

10 Tips To Optimize Conversions On Your Mobile Landing Pages
In my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices, and the main conclusion was that the user behavior is significantly impacted. So, mobile SEO deserves a special treatment of its own. This, of course, means that once the user arrives from search to your landing pages, […]
Infographic: SEO For Siri & The Mobile Search World
It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from […]
To Search Is Human, To Find Is Divine
As humans, we have always sought to answer our questions. Prior to the inception of the Internet and the rise of the search engine, we had a limited array of solutions when a question arose. We could ask teachers or friends, and as you might imagine, this was a local and inefficient means to securing […]
Google Mapping The Interior Of The Grand Canyon With Street View Cameras
Having driven literally hundreds of thousands of miles of surface streets and roads throughout the world, Google is increasingly going off road in its quest to make Street View comprehensive. Most recently the company took its on-foot Street View backpack cameras to the Grand Canyon in Arizona. Google is hiking the various trails that descend […]
Yelp Buys Rival Qype For $50 Million To Consolidate Position In Europe
Qype was the European Yelp before Yelp was in Europe. Now Yelp has announced that it is acquiring the company for $50 million in a press release that also shares its “preliminary” Q3 revenue numbers. Founded in 2006 in Hamburg, Germany, Qype operates throughout Western Europe, with the UK and Germany its strongest properties. In […]
See You At The Voting Booth: Political Search & Display Strategies
Political ad campaigns are far from a new concept. A quick scan of The Living Room Candidate provides a look at the rich historical legacy of television ads for presidential campaigns, ranging from the earliest days of television to today’s sophisticated :30 spots. Even before television spots were the norm, the DNC pioneered the use […]
Google Changes Defaults For Users Of Conversion Optimizer And Enhanced CPC
Google is tweaking some default options in AdWords that apply when people are using Conversion Optimizer or Enhanced CPC, to encourage advertisers to optimize for conversions. Both Conversion Optimizer and Enhanced CPC are methods to dynamically change advertisers’ bids based on how likely Google thinks the ad is to convert. Starting the week of November […]