SearchCap: The Day In Search, October 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Study: Malicious Search Results More Common In Bing & Image Search

  Almost two of every three malicious redirects in major search engines are found on Bing, according to a new report from the web security firm Sophos. Looking at data “from the last couple of weeks,” Sophos found that 65 percent of malicious search results that its web appliance blocked were from Bing. Google was responsible […]

• Relocation, Relocation, Relocation – A “New” Local Ranking Tactic?

  Google’s marketshare and success at fighting spam in rankings continues to create pressure in the local search ecosystem as businesses vie to rank higher than one another in various markets. Some businesses are now resorting to relocating under the assumption that this will give them an advantage in rankings. Will it? Read on to find […]
• Practical Tips For Central Management Of Multiple Sites

  Many large enterprises face the challenge of dealing with a diverse portfolio of sites. This by itself is very complex, but that complexity is multiplied when those sites are operated by different teams of people. Some common scenarios where this happens are: Different product lines which are owned and operated by different business units. International […]

• Webcast: Finding Quality Sales Leads Among Your Web Visitors Is Easier Than You Think!

  Digital Marketing Depot will host a webcast Wednesday October 16th at 1 PM EDT. "Finding Quality Sales Leads Among Your Web Visitors Is Easier Than You Think!"˙will feature Matt Heinz, President at Heinz Marketing and Uri-Bar Joseph of Optify. Get smart. Get sales the info they need to win more deals. The Internet has given […]

• 5 Ways To Jumpstart Facebook Ads

  The Facebook Paid Ads program has tremendous potential if you know what trees to bark up. And if you’re willing to put effort into making your advertising as effective as possible, as with any other type of advertising. In this article, I’ll cover some tips to improve your Facebook advertising. 1. Take Advantage Of Facebook […]

• Twitter’s New SEO Play: A Profile Directory Of All User Accounts

  Twitter has quietly launched a user profile directory that it hopes will bring it more search engine traffic. It’s Twitter’s second SEO play in recent weeks, coming on the heels of a change in its robots.txt file. With that change, Twitter made its content-based search results — i.e., search results for tweets and hashtags, but […]

• The Google Atomic Logo For Niels Bohrs 127th Birthday

  Google has a special logo on their home page for Niels Bohr’s 127th birthday. Niels Bohr is known as one of the most influential scientists of the 20th century. To pay tribute to his contributions, Google has a scientific Google Doodle for him. Some of his contributions include Copenhagen interpretation, Complementarity, Bohr model, Sommerfeld–Bohr theory, […]

• Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries

  Google’s Matt Cutts used Twitter this afternoon to announce that Google is launching the latest “data refresh” of its Penguin spam-fighting algorithm today and that it will affect searches across multiple languages. Including the original Penguin algorithm launch in late April, this is the third update, so we’re calling it Penguin 3 and avoiding the […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• YouTube Launches More Original Programming Channels In Europe And Beyond
• Your Private Facebook Messages Aren’t So Private: Shared Links Count Towards ‘Like’ Data
• Twitter Quietly Launches A User Directory
• Poll The Twitterverse With Twitter’s New Brand Survey Ads

Search News From Around The Web:

Business Issues

• Facebook Seeks Dismissal of $15 Billion Privacy Suit, Bloomberg
• Facebook to Halve Its Credit Line, Wall Street Journal
• Robert Bork on antitrust: Google is no Microsoft, CNET News
• Microsoft claims ownership of the number 45, asks Google to censor the US government and Bing, Boing Boing

Local, Maps & Mobile

• Apple Maps Adding Missing Locations Quickly, applemapsmarketing.com
• Foursquare adds easier, more accurate duplicate reporting to iPhone app, aboutfoursquare.com

Other Items

• Own the Water Cooler: Boost Your Traffic with ROCKZi, blog.blekko.com

Paid Search & Contextual

• Behavioral Targeting for Search Ads, Rimm Kaufman

Searching

• Microsoft DMCA Asked Google to Delete Bing Links, So It Did, thenextweb.com
• Yahoo! Searches This Week Reveal Big Bird Was The “Big” Debate Winner, Leaf Peeping is Buzzing, and Everyone Loves Puppies, ycorpblog.com

SEM Industry

• How to Get Accepted to Speak at SMX, www.rosshudgens.com
• Receptional welcomes Sarah Bradley to the social media marketing team, www.receptional.com

SEO & SEM

• This is Why I Love SEO, jasonmun.com
• Why Do Some Sites Rank Faster Than Others?, Search Engine Watch
• Deployment SEO Strategy and Checklist, SEOmoz
• The Message or the Messenger: What Makes SEO Successful?, Search Engine Journal

Social Media

• Google+ Goes Looking For Love, www.fastcompany.com
• Google+ Is The “Social Spine” For Consumers As Well As Brands And Advertisers, TechCrunch