SearchCap: The Day In Search, September 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Official: Google Rolling Out App Launcher, Flat Logo The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will […]

on September 19, 2013 at 5:02 pm | Reading time: 5 minutes
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scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Official: Google Rolling Out App Launcher, Flat Logo
    The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will give users quicker access to other Google products. It’s the same grid-style app launcher that many users will already recognize from Android devices and Chromebook computers. Google has been testing this nav […]
  • Bing Ads Introduces Performance Comparison Graphs
    The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting and analyzing reports on your own. Finally, Bing Ads is working on a solution. Today the […]
  • Live @ SMX East: In-House SEO & Social Media – How To Work Together
    Many in-house search marketers regard social media as an interesting, amusing, and possibly even useful channel. But quite often they regard their social media peers as younger, inexperienced siblings, who lack the sophisticated approaches and tools that they use to maximize the organization’s search visibility. But that’s a mistake. Social media can be equally powerful […]
  • Study: Google Reviews Determine Local Carousel Rankings
    Since the launch of the Google “Local Carousel” in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate listings into that hallowed ground. Mike Blumenthal offered a good early roundup of stories and analysis. Now Digital Marketing Works (DMW) has conducted an extensive study of what might be called “Carousel […]
  • Paid Search Drives Store Revenue… But How Much?
    RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more carefully designed studies to get a more responsible answer […]
  • The End Of One-Size-Fits-All SEO Reporting
    If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together high-level KPIs such as X and Y, and run it by a few key stakeholders.” At first glance, that process likely seems to have worked pretty well — after all, few stakeholders make […]
  • No Budget for SMX East? Register For A Free Expo+ Pass
    Attend sessions on internet and search engine marketing presented by Google, Covario, Quantcast, and Page One Power. Be inspired by two keynotes. Meet over 40 leading solution providers. Participate in SMX Theater presentations and attend invaluable networking events. All for FREE – as long as you pre-register for an SMX East Expo+ Pass by September […]
  • MPAA: 82 Percent Of Searches Leading To Pirated Content Come From Google
    The Motion Picture Association of America (MPAA) today accused Google and other search engines of playing “a significant role” in directing consumers to pirated movies and TV shows, with a special callout for the amount of Google searches that lead to infringing material. It’s the latest volley in a long-running battle between Hollywood and the […]
  • With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search
    Apple’s new iOS 7 mobile operating system officially rolled out today, and with it, the Siri assistant is finally out of beta. The most significant change to Siri is arguably that it no longer taps into Google for searches. As expected, a deal with Microsoft now makes Bing the default in Siri. Twitter also gets a […]

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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