SearchCap: Voice Search, DuckDuckGo Answers & Google Bolding Answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: Google To Launch Search Service To Connect Searchers To Home Service Providers

  BuzzFeed reports Google will launch a new service to connect searchers with local plumbers, electricians, contractors and other home service providers.

• Why You Must Account For Seasonality In SEO & SEM Projections

  Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts.

• Google Bolding Answers, Not Just Queries, In The Search Results

  Google isn’t just bolding the search query now, but also the answers to your search queries.

• How Google & Other Voice Search Engines Focus In On Your Voice

  Google says error rates on voice searches are only 8%, down from 25% just a few years ago.

• DuckDuckGo Adds Instant Answers For Nearby Parking, Online Courses & UV Index Risks

  Now you can get instant answers on DuckDuckGo for Nearby Parking, Online Courses & UV Index Risks.

• Generalists Vs. Specialists In SEO: What’s The Best Approach?

  In a follow-up to her last column, Erin Everhart takes on the question of whether it’s better for search engine optimization professionals to be highly specialized in SEO or more of a jack-of-all-trades digital marketer.

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Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• NCAA March Madness Delivers More Than 10 Million Video Ad Views
• Child Advocacy Groups Want FTC To Investigate Deceptive Advertising In YouTube Kids App
• Custora Raises $6.5 Million In Series A Round
• The Content Battleground: The Importance Of Measurement
• How Google Could Make Billons Off Belly Button Lint
• Facebook’s New Analytics For Apps: A Look Under The Hood
• Survey: Facebook Video To Overtake YouTube In 2015 Advertising Plans
• What The Unofficial Death Of Google+ Means For Marketing
• Expanding Its Services, Square Launches Email Marketing With A Twist
• Bring Your Team To SMX Advanced – Save Up To 20%
• Google, Apple, Facebook & Microsoft Among Major Brands Buying .sucks Domains
• Twitter Cleans Up “Quote Tweet” & Tweet With Comment Functionality

Search News From Around The Web:

Industry

• Depressing news for Yahoo Search, Business Insider
• Google’s Plan to Keep You Online All the Time, Wired
• Google Removes Links to Images of Slain Prosecutor in Turkey, New York Times

Local & Maps

• Apple Acquired Search Startup Ottocat To Power The ‘Explore’ Tab In The App Store, TechCrunch

Link Building

• Real up-to-date Facts on External Linking for SEO, ignitevisibility.com
• SEO Agencies, In-House Link Team, or Link Company – Which Is Best for You?, searchenginewatch.com

Searching

• Fans brought passion, Bing brought the smarts – how was March Madness for you?, Bing Search Blog
• Google Synonym Interpretation gone wrong, RefuGeeks

SEO

• 5 Powerful Reasons Why SaaS Designers Need to Know SEO, blog.kissmetrics.com
• 5 SEO Mistakes You’re Making During Web Redesign, www.searchenginejournal.com
• Google Drops Search Queries Reports For Search Analytics In Webmaster Tools, Search Engine Roundtable
• Google Webmaster Tools Adds URL Filtering to Search Analytics Alpha / Beta, The SEM Post
• How To Identify and Fix a Google Penalty, SEMrush Blog
• New Google Webmaster Tools Separates Search Type & Devices in Search Analytics Alpha / Beta, The SEM Post
• Press Release SEO Is Not Dead, It’s Resting!, The SEM Post
• SEO Benefits Between .Com and Everything Else, www.thedomains.com
• The Anatomy of a Perfect SEO Page, SEMrush Blog
• USA Today, Washington Post & Others Can’t Get Their Sponsored Content Out Of Google News, Search Engine Roundtable

SEM / Paid Search

• Bing Ads PPC goal series: Tips to help drive more traffic to your web site, Bing Ads
• 3 Ways To Decrease CPA Without Tanking Volume, PPC Hero
• Google AdWords Ads Testing Showing HTTPS/HTTP URLs, Search Engine Roundtable
• Google Keyword Planner Tool Now Has Benchmark Data To Compare You To Your Competitors, Search Engine Roundtable
• Here’s Why You Should Separate Match Types By Ad Group, PPC Hero
• Hero Pro: AdWords Tools For AdWords Professionals, PPC Hero