Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Google » Google: SEO » Searchmetrics: Google’s diversity update did impact search results

Searchmetrics: Google’s diversity update did impact search results

Here is another study on the Google diversity update that shows the update did help with diversity.

Barry Schwartz on June 26, 2019 at 12:41 pm

Searchmetrics published a study on the recent Google diversity update that showed that the update did indeed have an impact on the overall diversity of Google’s search results. This study comes after Moz did a study saying the impact was at best minor.

Main findings. The main findings from the study showed that you are half as likely to see 3 listings from the same domain in the Google search results since the update rolled out. Google went from showing 3 results from the same domain 6.7% of the time to 3.5% of the time, according to Searchmetrics data. “Keywords returning more than three URLs from one domain in the top 10 are effectively zero, down from 1.8%,” Searchmetrics wrote.

But the frequency with which the same domain is shown twice in the search results rose a bit, from 43.6% before the update to 44.2% after. Although this was a small increase and Google specifically said this change only impacted a site from showing more than twice for a given query.

Visual. The chart below shows the change from before and after the diversity update:

Source: Searchmetrics

Types of queries. Searchmetrics explained that the types of queries mattered. If the query was navigation versus informational and transactional, for example, it made a difference to the diversity of the search results. Google originally said some queries will show more than two results from the same domain – you would think navigational queries would fall within that bucket.

“Transactional searches amongst keywords that have been impacted by the Diversity Update,” Searchmetrics said.

Overall. The study showed how smaller web sites now have more chance to rank for keywords that used to be dominated by sites like Amazon, Searchmetrics said. Overall transactional searches and queries were are most affected by the Google diversity update, allowing more sites to compete in Google search.

Why we care. Again, a more diverse set of search results can help you compete in spaces that are hard to compete in. A more diverse set of search results gives more domains an opportunity to rank for a given keyword. Of course, this may make it more difficult for reputation management companies do their job but at the same time it gives them more opportunities to succeed.


New on Search Engine Land

    How privacy changes affect B2B paid search marketing

    Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

    New mobile Google ad experiment puts favicon in-line with display URL

    Google launches video health tools to help publisher monetization

    SEO pioneer and expert Bill Slawski passes away

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

AmazonGoogleGoogle: SEOSEO

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.