SEMPO Institute: Online School For SEMs Announced

By Barry Schwartz

Published: January 23, 2007 at 9:45 am

SEMPO has launched the SEMPO Institute, an online school for search marketers. The fundamentals course is live now and will provide tracks on:

History of Search Engines
How Search Engines Work
Linking & Directories
Keywords
SEO Web Design
Copywriting
SEO Roadblocks
Submissions
Tracking & Reporting
Pay Per Click I
Pay Per Click II
Current Innovations
Intellectual Property
SEO & PPC Resources
and more…

The advanced courses will be live some time in the spring. You can enroll at https://www.sempo.org/learning_center/institute and learn more at the FAQs.

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Intellectual property Pay-per-click Search engine marketing Search Engine Marketing Professional Organization Search engine optimization

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Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.