SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013
Survey participants included nearly 600 search and digital marketing professionals, from entry-level to executive.
According to SEMPO’s most recent salary survey, the average pay for search and digital marketing professionals is up 16 percent since 2013.
The nonprofit organization for SEO and SEM professionals polled nearly 600 search and digital marketing professionals across a variety of roles, from entry-level to executive. Survey questions covered a variety of salary and work-related topics, including compensation packages, bonuses and benefits, professional responsibilities and search marketing budget sizes.
Other key findings from the survey showed a growth in SEM salaries at the $100,000 range, and the ranks of search veterans also on the rise. On the flip-side, the number of entry-level practitioners was on the decline.
Ninety-four percent of respondents said analytics were a key part of their search duties, and more than 10 percent of respondents claimed to manage 50 or more accounts or websites.
As far as job perks are concerned, being able to work remotely was the most-cited work benefit.
Marc Engelsman, SEMPO’s vice president of research, said the survey was a nice complement to the group’s annual State of Search survey.
“It provides valuable perspective from a variety of angles on the people who work in our industry and the types of companies they work for,” said Engleman in a release announcing the survey results.
The full survey can be downloaded by SEMPO members at: 2015 Search Salary Survey.