Spring break for search marketers is here.

Join hundreds of experienced search marketers at the Marriott Marquis San Diego Marina, March 17–19, for three days of actionable SEO, GEO, PPC, and AI training, game-changing conversations, and connections that last well beyond the event.

Bring your toughest search challenges. Leave with tactics you can put to work and a community you can count on.

Secure Your Spot Today

Advanced, actionable tactics.

Dive into experts-only topics and discussions, participate in in-depth Q&A, and return to the office ready to implement changes that drive measurable results.

Invaluable networking.

Attend both structured and informal networking opportunities that plug you directly into a thriving community of experienced search marketers. Meet new hires, potential employers, and future BFFs… the sky’s the limit.

Exclusive programming.

Attend sessions you won’t find anywhere else – hand-crafted by the powerhouses behind Search Engine Land, the industry publication of record, and a star-studded programming committee of SEO/GEO, PPC, and AI experts.

See The Agenda

Get Ready To Network

Meet The Committee

Elevate your experience with the Mastermind sessions.

These intimate roundtables let you dive into actionable tactics while networking with recognized industry experts. Available to All Access pass holders only. Stay tuned for more details!

You're in good company at SMX.

Literally. Check out the iconic companies from around the world that send their marketers to SMX for actionable training and game-changing networking.

"Absolutely amazing!"

Hear why the search community loves SMX Advanced, and why they keep coming back year after year.

It was so great to reconnect with people and learn directly from others doing the work.

Aaron Levy

Evangelist

Optmyzr

This was my first SMX Experience... I found the sessions informative and the speakers knowledgeable. I enjoyed hearing from industry leaders who are paving the way utilizing those tools.

Ameet Khabra

Founder

Hop Skip Media

Great event, lots of insights with tangible key takeaways.

Nina Chan

Director of Acquisition Marketing

Liberty Mutual

Very valuable information and invaluable networking.

Jerad Hill

Digital Marketing Specialist

Hill Media Group

Fantastically put together with excellent speakers, tangible content takeaways, well-prepared structure/logistics (food was amazing), and really fun events!

Rachel Street

Marketing Director

Luminary Retailers

SMX was a wealth of good information from other people in the industry. It was also a unique opportunity to bounce ideas off of other people in the field and network.

David Hill

Account Manager

Location3

I go to a lot of marketing conferences, and this one is the most consistently informative.

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Dane Collins

Marketing Director

Contempo Space

Great conference - well organized and led by very smart people. I appreciated the content.

Emily Bishop

Director of Product Management

Relias

The content was exactly what I thought it would be, no surprises or sneaky sales pitches. The duration of each session was great and there were enough breaks to meet people and have conversations with them.

Amado Candelario

Product Manager

Microsoft

Solid technical information and advice. Assumes a base knowledge so no time is wasted explaining concepts people should already be familiar with.

Stephanie Salmon

Vice President of Data & Information Strategy

U.S. News & World Report

I think there is a good array of topics. This size of this event also makes other attendees, speakers, and vendors accessible to talk with and ask questions.

Karin McLean

Director of Marketing Content Operations

Sallie Mae

All Access Pass

True to its name, this pass packs the complete SMX experience. The Super Early Bird rate of $1,295 flies away December 19. Here’s a look at what you get:

The entire program of keynotes and sessions.

Exhibitor booths and all Expo Hall activities.

All networking experiences.

Hot breakfasts, lunches, and refreshments.

Expo+ Pass

A budget-friendly pass that unlocks key programming and networking events. And by budget-friendly, we mean free. Here’s a look at what you get:

All keynotes + Solutions & Theater track sessions.

Exhibitor booths and all Expo Hall activities.

Select networking experiences.

Refreshments during breaks.

Book now for best rates!

Purchase your All Access pass at any time before (and even during) the event… assuming we don’t sell out. But the sooner you book, the more you save. Plus, you’ll sleep easy knowing there’s an All Access pass with your name on it. On-site passes cost $1,795… what are you waiting for?

Secure Your Ticket Now

Super Early Bird | $1,295

The best rate available before any applicable discounts. This rate expires December 19.

Early Bird | $1,445

Can’t book right away? That doesn’t count you out of a discount. This rate expires February 13.

Standard Rate | $1,595

Late to the game? You’ll still unlock savings on on-site rates. This rate expires March 16.

Teams that train together, win together.

Get your team on the same page, speaking the same language, and working towards a shared vision of success! Send them to SMX Advanced for an unforgettable training experience… and save between 10-20% depending on party size! Email [email protected] to request your custom group discount code today.

Sunny San Diego!

SMX Advanced will be held at the Marriott Marquis San Diego, which will also serve as the official hotel for this event. Classy, convenient, cool.

We have secured a block of rooms at a discounted rate of $359 per night, plus 13.75% tax. Begin your registration today to request your accommodations before they're all gone!

Meet the minds behind the magic.

The Search Engine Land editors - together with some of the smartest minds in search marketing - make up the SMX Programming Committee. They’re hard at work creating this year's agenda… stay tuned for more details, and keep scrolling to see who’s participating this year!

Your boss doesn’t want you to go to SMX.

Why? Because after attending, you’ll know more, perform better, and drive downright stunning results — which means you’ll be the one setting the strategy, not just executing it. But until that day, you still might need their approval to join us. So we made it easy. Copy, paste, and customize the letter below to make your case impossible to ignore.

Click Ctrl-C (⌘-C on a Mac) to copy/paste the contents below:

Subject: Request to Attend SMX Advanced – High-Impact Search Marketing Training  

Hi [Your Boss’s Name],  

I’d like to request approval to attend Search Marketing Expo – SMX Advanced 2027, happening March 17-19 at the Marriott Marquis San Diego Marina. Attending will deliver immediate ROI and long-term benefits to our team.  

Why this matters for us: 

- Actionable Tactics: Every session is packed with advanced SEO/GEO, PPC, and AI strategies I can immediately apply to improve traffic and conversions.  
- Industry-Leading Insights: The agenda covers the latest search marketing innovations, ensuring we stay ahead of trends instead of reacting to them.  
- Exclusive Networking: I’ll connect with top experts and peers facing the same challenges we are, gaining insights we can implement right away.  
- Unbiased Expertise: Sessions are programmed by independent experts from Search Engine Land -- not vendors pushing products.  

Investment Breakdown:  

- Super Early Bird Rate: $1,295 (goes up to $1,445 on December 20)  
- Roundtrip Airfare: ~$500  
- Hotel for 2 nights at ~$400: $800 (room tax included)
- Total Cost: $2,195  

My All Access Pass includes perks that will keep me fueled and productive on-the-go:

- Hot breakfasts & lunches (no extra meal costs)  
- Refreshments & drinks throughout the day  
- Wi-Fi & dedicated workspace to stay connected  

If we act before December 19, the total investment is just over $2,000. Prices go up after that, making early registration a smart financial decision.  

Please let me know if we can move forward. I’m confident the insights gained will more than pay for themselves in improved performance and efficiency.  

Thanks for considering this!  

[Your Name]

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The world's most advanced search marketing conference is coming to San Diego.

Registration for SMX Advanced San Diego is OPEN! Secure your Super Early Bird ticket now.