Speakers

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside of editing Search Engine Land articles, she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup.

Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).

Dawn Anderson is the founder of international SEO consultancy and digital marketing agency, Bertey Ltd. Dawn is also a lecturer on digital marketing strategy, Search Engine Marketing (SEM) and marketing analytics at Manchester Metropolitan University. Dawn lectures digital marketing strategy students and International Fashion Promotion students at the undergraduate level. She also supervises postgraduate students undertaking dissertations for their Master of Science (MSc) in Digital Marketing Strategy at Manchester Metropolitan University.

Dawn is also an international conference speaker (UK, US, AUS, IT, FR, ES), covering advanced technical SEO and digital marketing topics. Dawn speaks at some of the leading global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON, Brighton SEO, SMX (London (UK) and San Jose (US), MozCon (US) and State of Search (US). She has been in SEO for 13+ years and works with leading brands providing digital marketing and SEO strategy across many sectors.

Dawn has worked with brands from niches which include FMCG, financial services, sports betting, e-commerce, lead generation, travel, lead generation and membership subscription websites, home insurance, fashion, home and garden retailers, furniture retailers, luxury drinks, hotels, automotive, consumer insights, and more. She is also a Northern Digital, UK, EU, MENA and US Search Awards Judge as well as a UK Content Marketing Awards Judge and UK Biddable Media Judge. Dawn is qualified to Masters Level in digital marketing strategy with both a Pg Dip DigM (Post Graduate Diploma) (IDM) and a Master of Science (MSc) in (Digital Marketing Strategy).

Dawn is a Fellow of The Institute of Digital Marketing (FIDM) and a Member of The British Computing Society (MBCS). She also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital, and Smart Insights. In addition to providing ongoing SEO consultancy and support for well-known brands, enterprise and startups, Dawn also undertakes advanced forensic technical SEO audits, leaving no stone unturned. She has researched and presented at many conferences on advanced technical SEO topics and digital marketing strategy. Dawn also contributes regularly with webinars on search marketing.

Rich is the Principal Solutions Consultant, Enterprise at Semrush, partnering with Enterprise Sales for strategic accounts. Rich has worked at Semrush for over 8 years, helping to guide the GTM of new product offerings and expanding into new markets. Rich meets with some of the largest brands in the world, providing consultation and solutions for enterprise marketing and SEO teams.

Mr. Beresford was the Co-founder and Chief Executive Officer of Socialpeeks, an influencer marketing analytics technology company founded in 2014.

For over 20 years Mr. Beresford has been dedicated to building successful Canadian technology companies. Mr. Beresford has experience working with public companies as the Vice President of Global Sales at Inpixon (NASDAQ), where he secured deals with numerous Fortune 1000 companies, and during his 10 years of leading sales and marketing teams at BlackBerry (NYSE).

An Adjunct Professor of Entrepreneurship and Innovation at Wilfrid Laurier University for over 10 years, Mr. Beresford is also an Entrepreneur in Residence at several Canadian start-up incubators. In 2015, Mr. Beresford Co-founded The Revenue U, an education company delivering marketing validation and sales training to hundreds of technology companies. Mr. Beresford has an MBA from Wilfrid Laurier University and a B.Sc. from Memorial University of Newfoundland.

Keegan is the co-founder and CEO of ATRA, known as one of the top paid media agencies in the world. In addition, Keegan is a Visiting Professor of Audience Analytics at Arizona State University where he has laid the foundation on GA4, Looker Studio, search marketing, and digital campaign analysis. Over the last 10 years Keegan has led teams in paid media, conversion rate optimization, and digital project managment while working with some of the biggest healthcare, private universities, and law firms in the country.

Keegan's background in MIS allows for a technical, yet creative approach to driving results for clients. His expertise falls within paid media attribution and analytics to help organizations connect the dots on their marketing efforts to report and optimize their ROI. When he's not working with clients or training his team, Keegan is a host of Paying For Attention, a marketing podcast dedicated to paid media. 

Lauren Busby is the Co-Founder of Trebletree, a boutique SEO and web design agency, where she leads the SEO/web teams in building websites for SEO success. She has worked in the SEO field since 2009, driving organic growth for a range of medium-sized to enterprise-level brands, including Carpet One and Urban Air. Lauren specializes in keyword strategy, technical SEO, large-scale franchise/enterprise SEO, and GEO.

Crystal Carter is the Head of AI Search & SEO Communications at Wix and is a Digital Marketing professional with almost 20 years of experience. Her global business clients have included Disney, McDonalds, TripAdvisor, and Tomy. An avid AI search & SEO Communicator, she writes, hosts webinars and podcasts and her work has been featured at Google Search Central, BrightonSEO, Moz, OMR, Semrush, and more.

Jen Cornwell is a leading voice in AI SEO and the Sr. Director of AI SEO Innovation at Tinuiti. With over a decade of experience in digital marketing and a track record leading a 50-person SEO team across multiple verticals, she helps brands adapt to conversational search and large language model ecosystems to strengthen organic visibility. Jen positions SEO as a key driver of cross-channel strategy, and her expertise has been featured in top industry publications including Search Engine Land, Ad Age, and SE Ranking.

Romain Damery is Senior Director of Technical SEO at Amsive, a data-driven performance marketing agency based in New York City. With over 16 years of experience across client and agency roles, Romain specializes in organic search and technical SEO, web performance, and audience analytics for large-scale ecommerce brands and digital publishers. He leads Amsive’s SEO department, helping clients adapt to the rapidly evolving search landscape shaped by AI, chatbots, and large language models.

Fluent in French, English, and Portuguese, Romain holds an MBA from Fundação Getulio Vargas in Brazil and regularly speaks on the intersection of technology, search innovation, and digital strategy.

Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.

Duane Forrester is a leading authority on the future of search, AI, and digital strategy. With more than two decades shaping the evolution of SEO, he has helped businesses, brands, and startups adapt to every major shift in the search landscape, from early webmaster tools to today’s GenAI-driven discovery systems.

Duane is the founder of UnboundAnswers.com, where he advises companies on navigating the emerging AI search ecosystem and building strategies grounded in new metrics like chunk retrieval, vector presence, and machine-validated authority. He writes regularly on his Substack Duane Forrester Decodes, where he breaks down how generative AI is rewriting the playbook for marketing, visibility, and consumer engagement.

Previously, Duane was Vice President of Industry Insights at Yext, VP of Operations at Bruce Clay Inc., and a Senior Product Manager at Microsoft, where he launched Bing’s Webmaster Tools and worked on Schema.org. He has advised startups through Microsoft’s SMB and incubator programs, guided enterprise search strategies, and even consulted on the technical management of the White House’s digital properties.

A former board member of SEMPO and co-chair of its In-House SEM Committee, Duane is also the author of How to Make Money With Your Blog and Turn Clicks Into Customers. His writing has appeared in Search Engine Land, Entrepreneur, Inc., the New York Times, and other major outlets.

Today, Duane speaks globally on the intersection of AI and search, helping businesses understand not just where discovery is headed, but how to build trust and visibility in the machine layer that now mediates it.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows.  One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved. 

Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Tim Halloran leads Ad Operations at AIMCLEAR®, a nationally-recognized agency in digital and AI-integrated marketing. He builds and manages high-performing Adops teams, drives results for top-tier clients, and shapes how the agency applies automation, predictive analytics, and machine learning across paid media.

Tim’s fingerprints are all over AIMCLEAR’s award-winning work, including multiple U.S. Search Awards from 2020 to 2025. He’s helped define how AI fits. Not as hype, but as a practical tool to blend media, strategy, and creative. His campaign leadership has delivered results for brands like PayPal, Venmo, Lands’ End, BBVA, Invitae, Gumtree, eBay, Anchor Rides, and Sideshow, across fintech, healthcare, SaaS, and beyond.

He speaks often on marketing stages from London to LA, with appearances at Pubcon, UnGagged, Digital Summit, Hero Conf, MnSearch, Zenith, and Microsoft’s AI Series. He’s also been featured on Optmyzr’s PPC Townhall and The PPC Podcast.

AIMCLEAR’s founder describes him as "Sharp as a tack and doing an excellent job leading key accounts. He’s helped some of the coolest brands on earth increase their ROI.”

Outside the office? Tim performs improv, collects passport stamps, and more often than he’ll admit asks GPT to fix the third act of whatever limited series he’s watching. 

Dr. Marie Haynes is the founder and CEO of Marie Haynes Consulting Inc. (MHC). Formerly a veterinarian, Marie has been obsessed with understanding the inner workings of Google Search since 2008. She is known for her teachings on Google’s search algorithms, E-E-A-T, and more recently, how Google's use of AI has changed how Google ranks results. Marie's podcast and newsletters keep the industry informed on SEO topics.

Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with over 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.

Jack Hepp is a marketing consultant with over ten years of experience in all forms of digital marketing including paid search, digital display advertising, and social media strategy. Jack has a proven track record of helping businesses of all sizes optimize their online presence, drive measurable results, and achieve their marketing objectives. Jack uses his comprehensive understanding of audience targeting, campaign management, and analytics to successfully manage multi-channel campaigns that deliver impactful brand experiences, encourage engagement, and maximize ROI.

A veteran of the digital marketing industry and "Top 25 PPC Expert", Navah Hopkins began as an SEO in 2008, transitioning to PPC in 2012. She serves as a feedback loop for the industry into the Microsoft Advertising product team, as well as source of new updates for Microsoft Advertising resources. 

Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.

In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Myriam Jessier is an international consultant and trainer with over 15 years of experience specializing in technical branding and SEO. They help brands transform complex data into actionable genAI search strategies, tackling challenges from website migrations to aligning search and paid media campaigns. A regular speaker at tech conferences, Myriam is recognized for their work in making the web more human and bot-friendly.

Ryan Jones runs the SEO practice at Razorfish where he helps large companies connect purpose to performance through SEO strategy. Ryan's background as a software engineer helps him wear multiple hats and connect stakeholders. Ryan is also the founder of the SEO tool SERPrecon.com - one of the first to tools to use real semantic analysis and is very active in writing for SEO publications and speaking at SEO conferences. When he's not doing SEO he enjoys playing hockey, softball, cornhole (he's top 20 in Michigan) and attempting to take over the world - which he would have gotten away with had it not been for those meddling kids and their dog.

Ameet Khabra is a PPCer with over 15+ years of experience, global accolades, and a passion for sharing her knowledge.  A former Google Partners Ambassador and Rising Star, she's spoken at top marketing conferences and leads a thriving online marketing agency, Hop Skip Media. When not optimizing campaigns, you'll find her cheering on the Dallas Cowboys, spoiling her dogs, or mentoring future marketing talent. Ameet's teaching style is fueled by her desire to leave a lasting impact on her students and inspire diversity in the digital marketing field.

An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.

Greg Kohler is a Director of Digital Marketing at ServiceMaster Brands with a focus on B2C, B2B, and B2G lead generation. He is passionate about helping businesses efficiently grow their businesses using various online advertising tactics. His team was named the 2023 In House Team of the Year via Search Engine Land awards. He was named one of Marketing O'Clocks top 50 most influential PPCers in 2022. Greg graduated from Michigan State University with a degree in Advertising. You can find him on twitter at @PPCGreg.

Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries. Ecommerce clients are a specialty; she started the Feed Management division at JumpFly in 2016 because she saw the need for companies to improve their data. She’s a big proponent of looking at a client’s overall marketing strategy, not just how her “piece” of the pie is performing.

When not working, she’s on the board of the D300 Food Pantry, serving underprivileged children and their families in the D300 School District in Illinois, as well as on the board of New Friends and Neighbors of the Dundee Area, a philanthropic/social group for women. She’s an avid reader, can’t keep an indoor plant alive to save her life, and is a wife and a mom to two mostly grown boys.

Nikki Lam is a seasoned SEO expert who has spent over a decade elevating the online presence of global brands like Adobe, Lenovo, Samsung, Under Armour, Levi’s, T-Mobile, Office Depot, American Airlines, Western Union, SoFi & more. 

As VP, Head of SEO at NP Digital U.S., she oversees the Organic Search offering, leads a team of passionate search strategists, and assists in pitching and formulating award-winning SEO campaigns for NP’s growing roster of enterprise and Fortune 1000 clients.

Nikki's impact extends across the globe, as she collaborates with NP Digital's growing global Earned Media teams to ensure consistency, foster innovation, nurture collaboration, and uphold operational excellence across 19+ countries.

As a contributing author to Search Engine Land, member of the SMX Programming Committee, course instructor at the Digital Marketing Institute, speaker at brightonSEO San Diego, contributor to Neil Patel webinars, and author of ongoing social media industry update videos, Nikki is committed to engaging with the SEO community through thought leadership and open dialogue about the ever-changing search landscape.

Aaron Levy has been in the industry for nearly 20 years, leading paid media campaigns with clients ranging from Fortune 50s to startups and local businesses. He last led a 100+ person enterprise SEM team at Tinuiti, a full-service digital agency with offices across the US. Aaron's helped his team build strategies for some of the most recognizable brands in the world. Now independent, Aaron "focuses" on the years ahead while his team works days and weeks ahead looking years ahead, making sure that strategies are set up for the long term. Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. In his free time, he's either on the golf course, the hockey rink or in a kitchen (hopefully his own).

Greg Loeffelholz is a marketing and product strategy leader with over 20 years of experience driving growth through digital innovation, performance marketing, and data-led decision making. He currently leads Product and Marketing at MotiveMetrics, where he applies AI and natural language processing to improve paid search advertising for major brands.  Greg has held leadership roles across startups and enterprise organizations, with a focus on scaling marketing operations, launching new products, and aligning cross-functional teams to business goals. He holds a BA from Vanderbilt University and is currently pursuing his MBA at Boston College.

Melissa Mackey is Director of Paid Search for Compound Growth Marketing.  A veteran PPC marketer, she helps clients achieve maximum ROI from paid search.  Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy.  Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.

Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.

Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.

As Google's Ads Product Liaison, Ginny Marvin helps connect marketers and Google's ads teams. She regularly engages with the marketing community to answer questions about how ads products and policies work and brings marketer's insights and perspectives back into Google. As former Editor-in-Chief of Search Engine Land, Ginny covered the industry for many years. She got her start in search and digital advertising in 2005 and has worked as a consultant and held both in-house and agency management roles. You can find her on Twitter at @AdsLiaison. 

Director of SEO Search Strategy, American Cancer Society

Nina McKinster is a digital strategist and SEO leader with more than 15 years of experience transforming enterprise search programs into data-driven growth engines. She currently leads SEO at the American Cancer Society, driving AI-powered strategies that connect millions of users to trusted cancer information. Known for launching high-impact SEO programs across major agencies and in-house teams, Nina blends technical precision with creative insight to build scalable, future-ready search ecosystems that perform.

Meagan McLoughlin is the Principal Marketing Manager, New Solution GTM Strategy at CallRail.

Emily Popson is the Vice President of Growth Marketing at CallRail, where she leads demand generation, website optimization, customer marketing, and content strategy. A former small business owner and award-winning B2B marketing leader, Emily is passionate about making great marketing — and meaningful growth — a reality for any business, no matter its size. She’s committed to giving businesses the insights, tools, and confidence they need to build high-performing programs that deliver lasting impact.

Thomas is a Senior Director of Client Services at Blackbird PPC, a full-service digital marketing agency specializing in data-driven paid media strategies. He works closely with clients to optimize their advertising efforts while leveraging advanced analytics to help them drive growth.

Chris Ridley is Head of Paid Media at Evoluted, where he leads innovative paid media strategies that deliver exceptional results through smart automation and data integration.

With over six years of expertise, Chris has earned recognition for his forward-thinking approach to Performance Max campaigns and search cannibalisation solutions that keep humans firmly in the loop while maximising campaign performance.

Chris's expertise extends far beyond traditional campaign management. In 2024, he led the development of Evoluted's award-winning Search Cannibalisation Management Tool, which earned three prestigious awards at the Northern Digital Awards, including Gold for Best Marketing Campaign B2C. This groundbreaking automation solution demonstrates his ability to solve complex industry challenges through creative problem-solving, achieving remarkable outcomes, including a 27x return on ad spend for clients with modest budgets.

Having previously spoken at brightonSEO, PPC Live UK, and Hero Conference, Chris always brings practical insights earned from managing everything from startup eCommerce accounts to multi-million-pound campaigns. As a speaker, Chris delivers immediately actionable takeaways to his audience by openly sharing his thought process, wins and learnings.

Mike Ryan brings years of retail operations experience together with deep expertise in digital marketing. A sought-after speaker at industry conferences, he is frequently recognized as a top expert in paid media and has been cited by publications such as Adweek, the Financial Times, Modern Retail, Bloomberg, and others. In addition to his marketing acumen, Mike has extensive experience in data visualization, automation technology, and leading innovation projects. He also hosts the Growing Ecommerce podcast.

Jyll Saskin Gales is a Google Ads coach, teacher and consultant. She advises agencies, business owners and in-house marketers, training them to get the best results from Google Ads. She hosts the Inside Google Ads podcast, her own “Inside Google Ads” and “Google Ads for Beginners” courses, and wrote the bestselling book "Inside Google Ads: Everything you need to know about Audience Targeting." Jyll worked at Google for 6 years and has an MBA from Harvard Business School.

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.

Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.

He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.

Carolyn Shelby has been developing and marketing Internet technologies since 1994, when she co-founded a large regional Internet Service Provider. A recognized expert in technical, news, and enterprise SEO, she has spent over two decades helping brands integrate SEO into their core digital strategies.

Carolyn is currently the Principal SEO at Yoast, where she focuses on AI-driven search, technical SEO, and audience growth strategies. She is a sought-after SEO advisor, speaker, and consultant, guiding businesses through the evolving landscape of AI-powered search. Previously, she led news and technical SEO at ESPN, the Chicago Tribune, and the LA Times, driving audience expansion across major digital media platforms.

Grant Simmons is a Senior SEO Strategist with over 30 years of experience in marketing, focusing on digital channels and emphasizing collaborative SEO consulting, analytics, content, and performance-based successes for local, national, and international companies and organizations. Grant’s experience spans various industries, including real estate, healthcare, addiction, e-commerce, senior care, technology, travel, and employment, and he often shares his expertise and insights as a speaker at local, national, and international SEO & marketing conferences. Grant is the US Ambassador for InLinks (an SEO Entity Toolkit) and Waikay (a Generative Engine Optimization & Visibility platform).

Aleyda Solis is an SEO consultant and founder of Orainti -- a boutique SEO consultancy, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she's also co-founder of Remoters.net, a remote work hub featuring a free remote job board, tools, guides, and more to empower remote work.

Greg Sterling is a co-founder of Near Media and a leading authority on local digital marketing, location intelligence, and the SMB market, with over two decades of experience in strategy, research, content, and events. He most recently served as VP of Market Insights at Uberall and spent 14 years as a contributing editor for Search Engine Land. He has spoken widely at industry events. A former attorney, he also served in leadership roles at the Local Search Association, Opus Research, The Kelsey Group, Allbusiness.com and TechTV. 

Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.

Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019. 

He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.

Julie Warnecke is the Founder and CEO of Found Search Marketing, a performance paid media agency. Before Found, Julie was among the first employees on Google’s AdWords team, where she experienced first hand the upheaval and rapid expansion of a new performance paid media ecosystem that would change media buying forever. Today, Found focuses on a select roster of enterprise clients, managing over $200 million in collective media spend annually, by deploying scalable and profitable customer acquisition campaign strategies for a wide range of industries.

Results-driven PPC expert with extensive experience leading strategic paid media campaigns across multiple platforms, Susan Yen combines proven expertise in campaign optimization, data-driven decision-making, and team leadership to deliver impactful results. As a passionate advocate for diversity, inclusion, and collaboration in marketing, she thrives on sharing her knowledge through speaking engagements to empower others with actionable insights.

Christine Zirnheld (AKA Shep) is the Director of Lead Gen Marketing at Cypress North, helping clients find qualified prospects through ad platforms and turn them into loyal customers. Christine also hosts Marketing O'Clock, a weekly digital marketing news podcast, where she covers the latest PPC news and updates with plenty of rants, sass, and eye rolls.