Subdomain leasing and the giant hole in Google’s Medic update

ConsumerAffairs provides buying guides for everything from mattresses to home warranties. But they also direct consumers on purchasing hearing aids, dentures, diabetic supplies, and even lasik surgery. Many have questioned the legitimacy of ConsumerAffairs buying guides, largely because top-rated brands often have financial relationships with the organization. ConsumerAffairs’ health content has been hit in the post-medic world, but now it seems they’ve found a way to circumvent the algorithm update by hosting slightly modified versions of their buying guides on local news websites around the country. Google “hearing aids in Phoenix” and you’ll discover just how well this strategy is working. Local ABC affiliate station ABC15 hosts all of ConsumerAffairs’ buying guides, including those in the health category, on their new “reviews” subdomain. So far, I’ve counted almost 100 of these ConsumerAffairs content mirrors. Despite cracking down on low-authority medical advice and subdomain leasing, Google seems to be missing this huge hack on their ranking algorithm.

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About The Author

Abram Bailey

Abram Bailey, AuD is a Doctor of Audiology and the founder of HearingTracker.com, the leading independent resource for informed hearing aid consumers.