• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land

"Medic" update recovery

How one site did it

Shopping Ads 2019

What's in store for SMBs?

Events

Join us at SMX Advanced!

  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
Social

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Survey: Most Use Social Media To Keep In Touch, Not To Follow Celebrities Or Find Dates

Greg Finn on November 15, 2011 at 12:54 pm
  • More

The Pew Internet & American Life project  polled over 2,250 Americans to find out why exactly they use social media platforms.  The results pointed to one common answer: keeping in-touch with acquaintances or reconnecting with former friends they may have lost touch with.  Some of the lowest motivators include using social media to create new friends, find dating partners or follow celebrities.

Hands down, the most common reason for using social media was “Staying in touch with current friends” as 91% of respondents agreed it was a ‘minor to major’ reason they embraced social media.  Following closely behind were the reasons “staying in touch with family”  and “connecting with old friends you’f lost touch with” with 87% agreement and 86% agreement respectively.

The lowest motivators were “finding dating or romantic partners” and “reading comments by celebrities, athletes, or politicians”.  Only 3% of respondents stated that dating was a ‘major reason’ they joined a social platform, and only 5% said following celebs was a major reason.

Some other interesting facts in the report show that middle aged users tend to see more value in using social media to connect with others around a hobby/interest and that users under the age of 50 see the most value in staying in touch with current friends.  To see more data, view the entire report from Pew Internet.

 



About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Popular Stories

Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Say goodbye to low Quality Score with this Google Ads script
6 Interview Questions For Conversion Optimization Hires
How To Create A 301 Redirect Map

Related Topics

Channel: SocialSocial Media Marketing

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research

Search Engine Land’s Guide To SEO

Search Engine Land’s Guide To SEO
Sign up for our daily newsletter.
Search Engine Land
Download the Search Engine Land app on iTunes Download the Search Engine Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.