• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

The White House wants us to use Schema for COVID-19 announcements

Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate.

George Nguyen on April 15, 2020 at 12:49 pm
  • More

The White House and other federal agencies are coordinating with Schema.org to promote visibility for coronavirus-related information on search engines, the White House Office of Science and Technology Policy announced Wednesday.

The presidential department is directing federal chief information officers and encouraging the private sector, state and local governments and the academic community to incorporate the structured data tags “SpecialAnnouncement” and “eventAttendanceMode” introduced last month.

Why we care

To increase implementation, the White House has enlisted the Networking and Information Technology Research and Development program to circulate COVID-19 structured data instructions to federal and non-governmental digital teams.

This could increase awareness about Schema generally, both within governmental organizations and in the private sector. Heightened awareness could, in turn, lead to broader adoption of other structured data types by developers across industries.

More on the news

  • “An effort is also underway to develop additional tags for scientific and other auxiliary information related to COVID-19, led by National Science Foundation-funded Open Knowledge Network projects, the Department of Energy, and the National Institutes of Health,” the announcement reads.
  • Bing began supporting the new SpecialAnnouncement data type on March 23.
  • Google announced that it will support the SpecialAnnouncement data type and published guidelines for applying it to coronavirus-related announcements on March 31.
  • Site owners can also add SpecialAnnouncement structured data to their pages by submitting a COVID-19 announcement in Google Search Console.

More about marketing in the time of the coronavirus

  • Is Amazon about to eat Google’s lunch?
  • See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
  • Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
  • How brands can operate with purpose and embrace change as businesses move to reopen


About The Author

George Nguyen
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

Related Topics

BingBing SEOChannel: SEOCoronavirusGoogleGoogle: SEOSEO - Search Engine OptimizationSEO: Structured Data & Schema.org

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • A Beginner’s Guide to Omnichannel Marketing using Marketing Automation
  • The Top Five Objections That Hold Companies Back From Doing SEO
  • How To Optimize SEO With UGC
  • Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear
  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
See More Whitepapers

Webinars

  • The Secret Behind SEO Success: Predict Rank with the Power of Data Science
  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok