Product studio now available within Google Business Profiles

Google Product Studio is now available within Google Business Profiles. This allows you to edit the background scenes of your products within your local listing using Google’s AI features. Product studio is already available within Google services including Google Merchant Center and Google Ads, and is now available within Google Business Profiles.

More details. Google community manager, Kara, posted about this news in the Google Business Profile forums and wrote:

“We’re excited to announce that you can now change the background scene of your product with Product Studio, a generative AI tool which helps you create engaging imagery to showcase your products.”

Here is what the feature looks like in my account – it says “Transform your product images with Al Quickly generate lifestyle scenes. To get started, upload a product image and select a theme.”

How it works. Google has a more detailed help document on this feature over here but here is how to quickly access this feature in your Business Profile.

1. Go to your Business Profile. Learn how to find your profile.
2. To generate a scene for your product, click Edit products  Get started.
3. Select the image you want to edit.
   • Wait until the background from your image is removed.
4. Select a theme for your product.
   • Choose a generated image from the editor.
5. If you’re satisfied with the image, click Add image to product.
6. You’ll receive a confirmation to save the image, click OK.

Once you saved the generated image for your product, from the product editor:

1. Fill out the fields in the form.
2. To submit your product, click Publish.

US only. Google did not that “Only merchants in the US can use scene generation in product editor.” Google added, “When you use Product Studio, you agree to the Terms of Service (TOS).”

Why we care. If you manage products within your Google Business Profile account, quickly being able to make those products look more appealing to searchers might be a great thing to increase conversions and sales. Of course, you want to make sure you are happy with how Google’s AI improves your images and only accept changes that you feel will make a positive change to those images.