SearchCap: The Day In Search, August 13, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: Advertising network
Google AdWords Dropping Average Position From Content Network?
PPC Hero noticed that Google has applied “N/A” (not available) to all the columns within the content network that are for the “average position” of your ad. Here is a screen capture:
Search Engine Land Partners With Federated Media & The Future Of Search Series
I’m happy to formally announce that Search Engine Land has joined John Battelle’s Federated Media advertising network. Yes, we’re still selling our own advertising directly (and our team is more than happy to help!). Yes, we’re still doing our own thing editorially and are owned by our parent, Third Door Media. Partnering with FM allows […]
Four Newspapers Join To Create Another Local Network For National Advertisers
Newspapers have watched as “their” national advertisers have gone elsewhere online to get the reach and local placements that they provided almost exclusively offline. There have been several disappointing attempts in the past to build a national network of newspaper publishers: the failed New Century Network and the existing but arguably underperforming Real Cities and […]
SearchCap: The Day In Search, January 16, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google AdSense To Drop “Advertise On This Site” Feature
Google just sent me an email that they are “retiring” the “Onsite Advertiser Sign-up” AdSense feature. This feature, which is commonly referred to as the AdSense advertise on this site” feature, allows AdWords advertisers to click on a link from an AdSense ad and specify they want their ads to show up on that publisher’s […]
PPCall Provider Ingenio Bought By AT&T
AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. The press release suggests that the company was acquired primarily as a technology platform and perhaps secondarily for its distribution network. That network includes AOL, Microsoft (mobile), Jingle Networks (1-800-Free411), Medio Systems and JumpTap (mobile), Switchboard and go2 […]
SelfServe HyperTargeting Ads From MySpace Launching Today
MySpace To Announce Self-Serve Hyper Targeted Advertising Network from TechCrunch reports MySpace is announcing a new ad platform today at adTech. The new ad platform will enable advertisers to target ads to users based on geography, demographics, and user interests. The ad platform seems to be named SelfServe HyperTargeting and will be launched to a […]
SearchCap: The Day In Search, September 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
AOL To Acquire Behavioral Targeting Ad Network Tacoda
AOL this morning announced that it would be acquiring Tacoda, a behavioral targeting (BT) ad network and technology provider (which works with many newspaper publishers). AOL owns the largest online ad network, Advertising.com, and will be integrating BT capabilities into that property as well as others across its network. BT is a form of personalization, […]
Marchex Simultaneously Launches 100K Local Search Sites
If you can believe it, Marchex has simultaneously launched more than 100,000 local and vertical search sites representing over a billion pages. The move is probably unprecedented outside of a search index. In May 2006, Marchex acquired local search site OpenList and has used its technology assets and methodology to enable this launch. Before this […]
SearchCap: The Day In Search, May 3, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Nokia Jumps Into Mobile Ads With “Nokia Ad Service” Program
Nokia announced they will be entering the mobile ad space with a program for advertisers, Nokia Ad Service, plus a “white label” Nokia Advertising Connector a program for others who want to run mobile ad programs. This move positions Nokia against other mobile ad providers, such as Google, Yahoo and others. ZDNet takes a look […]
Eurekster Adds More ‘Wiki’ To Swickis
Eurekster, the social-vertical search engine, has introduced some new features that make its flagship product Swickis more social. Swickis are social site-search widgets. Eurekster has added “Q&A” functionality to Swickis and the ability for site users to add links directly into the site’s index. And you can now vote on the relevance of any result […]