SearchCap: The Day In Search, May 3, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Free Webcast Next Thursday: Successful Feed-Based Search Marketing Most search marketers focus their efforts on organic search optimization or sponsored search listings. But there’s another channel that offers unique opportunities to […]

on May 3, 2007 at 3:16 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Free Webcast
    Next Thursday: Successful Feed-Based Search Marketing
    Most search marketers focus their efforts on organic search optimization or
    sponsored search listings. But there’s another channel that offers unique
    opportunities to reach additional viewers and potentially drive conversions
    that might otherwise never be realized. On Thursday, May 10, I’ll be
    presenting the webcast Successful Feed-Based Search Marketing: Shopping…
  • The Art Of SEO
    For Wikipedia & 16 Tips To Gain Respect
    Wikipedia’s importance as an authority site is undisputed. It’s at the point
    where it seems a bit ridiculous how often Wikipedia shows up in the first page
    of Google for just about every search imaginable. In many cases, these
    Wikipedia entries are extremely light on content. Oftentimes they are…
  • Belgian Papers
    Back In Google; Begin Using Standards For Blocking
    Belgian newspapers that sued Google to be removed from its index are now back
    in, having agreed to use the commonly-accepted blocking standards that they
    initially rejected as not being legal. Google and the group representing the
    papers, Copiepresse, have issued a joint statement. That’s below, along with a
    look…
  • Free Web Design
    Tools From The Big Three: SEO Friendly Or Not?
    Today’s article is a follow-up on our earlier review in which I looked at the
    capabilities and usability of the big three search engines’ free site creation
    tools. The focus was on how easy each software product was for a non-technical
    person to master. The three tools reviewed were…
  • Google Features
    Volkswagen, Which Happens To Be Search Spamming
    The Google Enterprise Blog recently featured the Volkswagen web site for using
    Google Enterprise search to power a new feature on the VW web site. As you can
    see, the Volkswagen home page has a huge search box in the middle of the page.
    Cool, right? Danny and I…
  • Google Leading
    Wireless Challenge Against Broadband Incumbents
    Google Goes Wireless from BusinessWeek reports on Google’s lobbying in
    Washington DC to open up a government auction of licenses for those wanting to
    provide new wireless services. We know that Google, Microsoft and others would
    love to use a slice of these radio waves to run their own…
  • Microsoft Buys
    EU Mobile Ad Firm ScreenTonic
    Microsoft announced earlier today that it had acquired six-year-old European
    mobile ad platform company ScreenTonic. Last February, Microsoft acquired
    European mobile search provider MotionBridge. This past March Microsoft bought
    Tellme. Thus, the company is putting together an impressive suite of mobile
    assets for both consumers and carriers….
  • Yahoo Rolls Out
    oneSearch In Canada And Europe
    Yahoo isn’t waiting for consumers to download its mobile application Go or for
    handset makers to distribute it. The company is stepping up its push to make
    Go’s central feature, oneSearch, available via any Web-enabled mobile phone.
    This evening Yahoo oneSearch, which launched in the U.S. in March, replaces
    existing…
  • Return To The
    Search Engine Shoot-Out
    My colleague Chris Sherman briefly looked at the PC World ‘Search Engine
    Shoot-out’ article the other day, and I also mentioned it in my own weblog. I
    read through the article briefly, but something about it kept nagging me, so I
    wanted to go back and look at it in…
  • Google &
    Gatorade, Together In Oklahoma
    Google makes it official, they’re moving into an industrial park where
    citizens of Pryor Creek, Oklahoma were already thrilled about for having
    attracted Gatorade. Pryor Mayor, Jimmy Tramel said, "Gatorade and Google are
    just unbelievable to think about," he adds "What’s next?" Tulsa World reports
    the initial Google construction can…
  • Now Starring:
    The Algorithm – Ask.com To Focus On Ranking System In New TV Ads
    Ask.com Hopes Ads Compute to Buzz from the Wall Street Journal reports that
    Ask.com is launching a new TV and web ad campaign today, to try to generate
    buzz about the Ask.com search engine. The article says this ad campaign is
    "gearing up to a relaunch of the site…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

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Local, Maps & Mobile

Paid Search & Contextual

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SEO & SEM

Social Media

Video, Audio & Image Search

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, P.O. Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice.