SelfServe HyperTargeting Ads From MySpace Launching Today

By Barry Schwartz

Published: November 5, 2007 at 9:42 am

MySpace To Announce Self-Serve Hyper Targeted Advertising Network from TechCrunch reports MySpace is announcing a new ad platform today at adTech. The new ad platform will enable advertisers to target ads to users based on geography, demographics, and user interests. The ad platform seems to be named SelfServe HyperTargeting and will be launched to a “limited set of advertisers,” said TechCrunch.

The limited launch is expected to happen within the next sixty days, while Facebook also is expected to release an ad network. The ad network should be available to advertisers by early 2008 and will be initially based on CPC but will soon change to a CPC auction model. More coverage of the news can be found at Techmeme.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.