Publishers’ Google ad-tech antitrust claims clear a major legal hurdle
A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from Google.
Topic: ADX
Google faces six years of court oversight in ad tech antitrust case
A judge says behavioral remedies can 'effectively pry open to competition' key ad markets through new access, data-sharing and conduct rules.
Google avoids AdX breakup in ad tech antitrust case
Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad exchange.
Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.