SearchCap: The Day In Search, August 27, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: Alphabet Inc.
Google Adds TV Campaign Analytics
Google announced that it was adding TV campaign analytics to AdWords. If you’re using the Google TV Ads system, you can now get metrics on the performance of those campaigns via Google Analytics.
Google TV Ads Available To All US Advertisers
The Inside AdWords Google Blog announced that all US-based advertisers should now have the TV ads option in their account. In fact, you should see the option after logging in to your AdWords account at the bottom, where it says “Other Campaign Types.” Here is a screen capture of that section:
WSJ: Google Will Bid For 700MHZ Wireless Spectrum
Google finally makes it official. After saying it would “probably” bid on the 700 megahertz wireless spectrum, then pulling back on that statement, it is diving in after all into the auction.
Google And Nielsen Partner For TV Ads Demographic Measurement
Google has teamed up with Nielsen to offer demographic data to advertisers in its TV Ads program. Google is currently working with distributors EchoStar and San Francisco Bay Area cable provider Astound. Nielsen demographic data are being combined with “aggregated set-top box data” in the new program to offer the information about audiences. Nielsen extrapolates […]
Google Analytics Launches New Version With New UI & Features
Google Analytics today has released a new version of their web analytics tool. I spoke with Brett Crosby, Senior Manager of Google Analytics about the release, which he explained was a completely “new platform” to enable “non-experts” to use sophisticated web analytics without expert intervention.
Google In Radio Ad Deal With Clear Channel
This morning the New York Times is reporting that Google has struck a deal to sell radio air time on Clear Channel’s network. Clear Channel is the US’s largest single owner of radio stations. This had been rumored but the formal announcement (not yet posted) will apparently include “30-second spots on all of Clear Channel’s […]
Google TV Ads: Google Brings Auction Model To TV Advertising
Rumored and written about for several weeks, Google is in fact launching a beta trial of TV ads with cable company Astound and satellite TV provider Echostar, which owns Dish Network. Astound operates in selected cities in Northern California. But Dish Network is national. Interestingly, Dish Network is highly interactive, with the ability to search […]
Fury Over Google’s Self Promotion & Wishing For Perspective
It feels like a bad week to be Google. Honestly, if there’s a tipping point, the freak-out that they’ve become the evil company they said they didn’t want to be seems to have arrived. Goodness knows there’s plenty to be concerned about with Google, as with any large powerful company. The entire Google could become […]