Google Adds TV Campaign Analytics
Here are the metrics that you can obtain on TV Ads:
* Impressions delivered
* Number of ad plays
My understanding is also that you get to see the ad duration too — or whether people watched the entire ad. And if you act now, Google says it “will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2000.”
Google TV Ads encroaches on SpotRunner’s turf and allows contextual targeting, dayparting, and demographic targeting. Sophisticated advertisers can also seek to coordinate or integrate their TV ad creative with their online/search campaigns more readily this way.