Topic: Application programming interface

Google Shuts Down AdWords API v13 Today

After much warning, Google will be sunsetting much of the AdWords API v13 today. Today the following v13 services will go offline: CampaignService AdGroupService CriterionService AdService InfoService KeywordToolService SiteSuggestionService How will you know exactly when they go offline? When you receive the error code 213 response from Google’s API servers. So if you have not […]

SearchCap: The Day In Search, April 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are You Overwhelming Your Visitors? Are you overwhelming your visitors? Generally in this column, I offer step by step instructions to figure out a part of Search Engine Marketing on your […]

Search + Social: Three Search Platforms Incorporate Facebook Ads API

Yesterday there were three press releases from three search platforms, two aimed partly or substantially at the local market, that are incorporating the Facebook Ads API into their platform capabilities: Marin Software, Clickable and Kenshoo. Here are excerpts from the three releases: Marin Software: Marin Search Marketer will provide marketers with the tools necessary to […]

Source: Google Ending AdWords Reseller Program (For Now)

Following rumors over the past week or so that Google was shutting down its local AdWords reseller program, I’ve received two separate confirmations of this today from credible sources. Both confirmed that Google is indeed shuttering the current form of the program, which has operated for at least three years. One of the sources said […]

Twitter Working On ‘Most Popular Tweets’ Search Project

Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or where the project might be implemented. Taylor Singletary, a Developer Advocate at Twitter, announced and described the project today in a post on the Twitter API Announcements group. The Search team is […]

Twitter Announces @Anywhere Platform For Web Sites

You may have caught this in Danny Sullivan’s liveblogging of Ev William’s keynote at SXSW today, but just in case … Twitter has introduced a new platform called @anywhere that will allow web sites to integrate Twitter features more easily. The details seem a bit foggy to me, but it sounds like @anywhere takes many […]

Google To Drop Ad Manager For DoubleClick For Publishers

Google announced that the almost two year old Google Ad Manager is ultimately going to be replaced by DoubleClick for Publishers (DFP). Google explained: DFP comes in two flavors, tailored for different publishers’ needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. […]

Liveblogging the Google Buzz Launch

Google is set to announce a new social tool at a 10:00 am event on its Mountain View campus. Due to the last-minute notice, we’re not on the scene, but Google is providing a webcast via YouTube that we’ll be using. Stay tuned for the liveblogging to start at 10 am or shortly thereafter…. Okay, […]

Siri: Not A “Search Engine” But You Might Use It Like One

When I’ve spoken in the past to people at Siri we’ve discussed and they’ve struggled a bit with how to present and “position” what they’re doing. Described as a “virtual personal assistant” — and called the “Siri Assistant” in fact in its formal launch — the company’s much anticipated iPhone app has arrived. There will […]

100 Day Reminder: AdWords API v13 Sunsetting

The Google AdWords API blog posted another warning that on April 22, 2010 there will be a major sunsetting of the version 13 API features. As of April 22, 2010, the following v13 services will no longer be accessible: CampaignService AdGroupService CriterionService AdService InfoService KeywordToolService SiteSuggestionService However, the AccountService, TrafficEstimatorService, and ReportService will remain available […]

Year In Review: Local Search & Maps

While analysts and practitioners have been prognosticating the imminent arrival of local search for the last several years, 2009 was finally the year that proved us right. A number of innovations and developments in mobile search, such as the widespread adoption of the iPhone, the release of Android, and a burgeoning number of location-based apps […]

Yahoo Adds Twitter To Search Results

Just a few weeks after adding Twitter to its news shortcuts, Yahoo has announced that it’s adding Twitter to its main search results, too. That’s a search for “climate gate” with tweets showing at the bottom of the search results page. Yahoo says this isn’t a replacement for the news shortcut tweets, and that this […]

SearchCap: The Day In Search, November 25, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Black Friday 2009: Bing Cashback Bumps, Users Searching For Deals It could be that the general state of the 2009 economy is fueling the increase in early search queries for “Black […]

SearchCap: The Day In Search, November 24, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘New’ Search Ad Formats The Google Blog formally announced the new search ad formats Google has been showing in the search results. The new ads include the relatively old AdWords […]

Reminder: AdWords v200906 API Sunsetting February 2, 2010

The Google AdWords API blog reminds us that version 200906 of the beta AdWords API will be shut down on February 2, 2010. Replacing that is version 200909, which has been available since October. Also, as a reminder, version 13 of the API is closing April 22, 2010. I keep reminding AdWords advertisers and developers, […]

SearchCap: The Day In Search, November 16, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Experiments With Paid Inclusion & Does “Promoted” Meet FTC Guidelines? Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it’s come back […]

SearchCap: The Day In Search, October 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Gems In The Google SEM Toolbox Already its own specialty of digital marketing and now almost 50% of all online advertising budgets, paid search has fully grown into its own channel. […]

AdWords API v200909 & V13 Sunsets April 22, 2010

The AdWords API Blog announced a new version of the v2009 API and also released a date as to when version 13 of the API will sunset. The new version of v2009, known as v200909 has many changes, but the most important include: Asynchronous calls – Asynchronous calls allow you to work with large sets […]

Wolfram|Alpha Opens Up Paid API

Wolfram|Alpha, the very impressive fact engine, has announced their new API that will allow third-parties to access and display results from their database. The API is priced out with three tiers: Developer & Personal Use Plans Small & Medium Business Plans (up to 750,000 requests per month) Enterprise Plans (over a million requests per month) […]

PPC

Yahoo Allows Search Ads In BOSS Via 3rd Party Partner

The Yahoo Search Blog announced that BOSS developers can now add Yahoo Search ads in their search results. This will give developers a way to help monetize the BOSS applications they have built. How do you get ads in your BOSS results? You have to apply for approval by one of Yahoo’s 3rd party syndication […]

SEO

Five More Search Tools You Should Know: Twitter Edition

It’s time for another in our occasional series of search tool roundups, but this one is more focused than previous articles: Rather than look at a variety of random search tools, I’ll introduce you to a handful of Twitter search tools that may have flown under your radar until now. You’ll learn how to search […]

How Will Twitter Integration Into Google, Bing Affect The Tweecosystem?

AllThingsD reported yesterday that Twitter was in independent discussions (which have happened before) with both Google and Microsoft “in which the companies would license a full feed from the microblogging service that could then be integrated into the results of their competing search engines.” Reuters also picked up the story. Bing and Google have both […]

SearchCap: The Day In Search, September 21, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Just Because You Can Doesn’t Mean You Should: Why DIY SEM Isn’t The Answer Everywhere you look today you can find books, television programs, and websites specializing in do-it-yourself. While this […]

Wolfram Alpha To Enable API, Open Data To Others

Not long ago “computational engine” Wolfram Alpha struck a deal with Microsoft to license some of its data to Bing. Now, according to the Guardian UK, Wolfram is going wide with that strategy and will soon enable an API that third parties can use to create mashups or enhance their sites. This may be a […]

Twitter Gets More Serious About Search

We recently saw Twitter change the look of its public homepage to make it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi. Cook also built a wine search engine called Able Grape as a kind of […]

SearchCap: The Day In Search, August 13, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Things I Learned About Business On My Summer Vacation …and how it relates to your business and your SEO. As I write this, I’m on vacation in the Russian River […]

Google Pitches Benefits, Ease Of Using Google Maps

Google’s outreach last week was all about Street View. This week it appears to be Google Maps’ turn in the spotlight, thanks to a new page that touts the benefits of using Google Maps on your web site, and shows the various ways to do it. The mini-site offers step-by-step instructions with two options — […]

Bing & Twitter Mesh With BingTweets

Microsoft announced a new portal that combines Bing search and Twitter. The new site is named BingTweets and it basically brings together classic web search from Bing, with real-time search elements from Twitter. This service was built by both Microsoft, Twitter and Federated Media. It does not seem like Twitter is doing anything more than […]

What Is Real Time Search? Definitions & Players

There seems to be no end to companies saying they offer real time search these days. And no end to people quoting how Google itself says it wants to improve in the area. But what does real time search really mean? This article offers some definitions and focuses on players in the space. Real Time […]

Bing Adds Twitter Smart Answers

Bing has announced they are now displaying Twitter results for a few thousand “prominent and prolific” Twitterers in their search results. The Twitter results show the person’s latest Tweets and a link to “see more tweets” from that user. For example, if you search for [Danny Sullivan Twitter] or [Danny Sullivan Tweets or [@dannysullivan] in […]

Google Releases AdWords API v2009 (Beta)

The Google AdWords API Blog announced the new AdWords API v2009. The new API promises “more speed, scale, and flexibility to developers, at a lower cost.” The AdWords API v2009 will ultimately replace version 13, and there are “significant” differences between the two. The biggest additions include: Partial failure acceptance – We plan to support […]

Jeff Goldblum Is NOT Dead (Despite What Google Says)

I can’t believe I’m writing this post. But on a day when both Farrah Fawcett and Michael Jackson have died, people are clearly ready to believe anything. And a rumor that Jeff Goldblum has passed away is making the rounds, unable to be squashed because all the sites talking about it keep crashing under the […]

SearchCap: The Day In Search, May 27, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Search Adds Sports Stats & Scores I’m a little surprised that Microsoft is rolling out newish functionality on Live Search given that the Kumo launch is immanent. But the Live […]

Live Blogging Google Searchology 2009

Almost an annual event, Google Searchology is a time when Google struts its search stuff in front of assorted reporters. Today’s event gets going at 10am Pacific time. I’ll be live blogging from this page, and you can also watch the event yourself via this webcast. You can also follow @google on Twitter, which will […]