Ecommerce

Wolfram Alpha To Enable API, Open Data To Others

Not long ago “computational engine” Wolfram Alpha struck a deal with Microsoft to license some of its data to Bing. Now, according to the Guardian UK, Wolfram is going wide with that strategy and will soon enable an API that third parties can use to create mashups or enhance their sites.

This may be a step toward monetization and/or an admission that as a “search destination” it’s foundering.

Wolfram today has a defined range of data (see the Wikipedia list), making it unpredictable for those not familiar with its capabilities and limitations. Chris and Danny both wrote positive reviews of the site.

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By juxtaposing itself with Google or positioning itself as superior to Google in a number of ways, Wolfram created some confusion (and disappointment) in the market. People showed up and didn’t know how to use it, incorrectly assuming it was a search engine.

Now let’s see what others can do with the data.

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.