Topic: Application programming interface

SearchCap: The Day In Search, February 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Forecloses On Content Farms With “Farmer” Algorithm Update In January, Google promised that it would take action against content farms that were gaining top listings with “shallow” or “low-quality” content. […]

Google To Replace Base API With Two Shopping APIs

Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data.  Google Base will be shuttered permanently as of June 1, 2011. The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product […]

Blekko, Bing & How Facebook Likes Are Changing Search

Bing has received a good deal of coverage for its integration of Facebook Likes into search results. In its Bing Search Summit last week, Microsoft said that Likes will influence ranking and create more personalized search results over time. As Microsoft’s Satya Nadella said, it’s “search quality foundationally influenced by the social graph.” Despite its […]

SearchCap: The Day In Search, November 5, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Does Away With “Sponsored Links” Label, Now Ads Are Labeled “Ads” A month ago, Google began testing labeling the AdWords ads as “ads”. Prior, Google labeled those AdWords ads as […]

Will Facebook Lose Google’s Contacts Integration?

TechCrunch reports Google has made a small but significant change to their Google Contacts API terms of service that technically prevents Facebook from using it to improve their friends database. When users sign up to Facebook, they are prompted to add friends. They can do so manually or by uploading their contacts or email lists. […]

Big Deal: Facebook Emerges As Major Player In Mobile And Location-Based Services

The world of location-based services changed dramatically today. And the changes that Facebook announced place the company firmly in the center of that very dynamic universe and ecosystem. Toward the end of becoming a “platform” for mobile, Facebook made several significant announcements aimed at developers. There were also announcements aimed at consumers and marketers, “Deals” […]

OneRiot Passes Its Real-Time Search Partners To Topsy

Last week’s news that OneRiot had shuttered its search engine left something of a void in the real-time search space. Numerous developers and companies that had come to rely on OneRiot’s API were suddenly out in the cold. Today, Topsy has announced that it’s taking on OneRiot’s former real-time search partners via the Topsy API, […]

Yahoo BOSS Switching To Paid Model In Early 2011

The Yahoo Search Blog announced BOSS is switching, as expected, to a paid model. BOSS which launched in July 2008 has become a favorite of many developers when building their own search engine off of Yahoo’s data. With the organic Yahoo results being powered by Bing now, and the Microsoft deal closed, Yahoo has decided […]

Twitter Hits 1 Billion Queries Per Day, Announces New Search Tech

If Twitter were like an old-style McDonald’s, the sign outside would have changed to “1 Billion Queries Served” today. And to keep serving up those queries to humans and machines alike, Twitter is now using a new underlying search technology. The news was announced in a post on Twitter’s Engineering blog today. Let’s take the […]

Facebook Introduces Private Groups, Allows Export Of Personal Data

In a bid to give users more tools and control over the sharing of information (and perhaps preempt Google) Facebook introduced a new way to create and communicate with small private groups of people. Through an API this same functionality will be extended to publishers and third party developers like Facebook Connect is today. The […]

Google AdWords Releases New AdWords API: v201008

The Google AdWords API Blog announced a new version of the AdWords API. The new version is v201008 and it adds missing features of the previous version, where advertisers/developers had to reply on the older v13 API. What’s New: Reports: Now out of beta, the ReportDefinitionService service has what you need to receive detailed reporting […]

Live Blogging Twitter Anouncement (The New Twitter.com)

I’m at Twitter HQ in San Francisco eating cheese and guacamole in anticipation of the announcement. No one will talk but TechCrunch has reported that it’s video and inline images. I’ll make an attempt at live blogging, though I don’t like it much. The room is full of press. Ev Williams and Biz Stone have […]

Live Blogging the Facebook Places Launch

I’m at Facebook HQ in Palo Alto where CEO Mark Zuckerberg is on stage in a jam-packed room that more resembles a wedding or luau than a press conference. He’s now announcing Facebook Places. He says Facebook Places seeks to accomplish three goals. Helping people share where they are See who’s around you See what’s […]

SearchCap: The Day In Search, August 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hunch: Traffic Down, Registrations Way Up & We’re Smarter Even though its traffic is down, Hunch says new user registrations have risen dramatically recently. And as more users register, Hunch says […]

SearchCap: The Day In Search, July 30, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study Calls Google ‘King Of Malware’ Google has twice as much malware in its search results as Yahoo, Bing, and Twitter combined. That’s one of the findings in the Barracuda Labs […]

Google Places API Offers Local Data To ‘Check-in’ Developers

Google previously announced (at its I/O developer conference) the creation of a Places API as part of the Google Maps API. That Places API is now open for business and being made available to third party developers. Booyah’s MyTown “check-in” app is one that has already been using it. In short all the information and […]

OneRiot Adds Google Buzz To Real-Time Search Results

With Google announcing new Google Buzz API features today, real-time search engine OneRiot has followed up by announcing the inclusion of Google Buzz data in its real-time search products. OneRiot says it’s one of the first companies to get access to the Google Buzz “firehose” — the full stream of all public activities on Buzz. […]

SEO

Yolink Goes After Publishers With Search Preview Tool

There have been many search “preview” tools, plug-ins and add-ons that try and give users a peek at what’s behind a link on a SERP. Their objective is to circumvent the click and enable people to more quickly get to desired information. Almost all of these tools have failed to deliver on the promise of […]

SearchCap: The Day In Search, June 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google No Longer Redirecting Google China To Google Hong Kong Google announced they are no longer allowed under Chinese law to redirect Google.cn to Google.com.hk. The Chinese government told Google that […]

Bing Maps Enables Developers To Submit Apps

Microsoft announced today that app developers can now download the Bing Map App SDK and start building applications to submit to the Bing Map App Gallery. Developers can download the maps SDK at connect.microsoft.com/bingmapapps. Then once you start developing your apps, you can test the app in the new maps developer sandbox. Make sure to […]

Google Already On Next AdWords API: v201003 Beta

Just about a month ago Google shut down v13 of the AdWords API for v200909. Now Google announced the next version of the AdWords API, v201003 beta. Google explained that v200909 is not going away anytime soon. But they want to release this new beta to enhance the current offerings of their AdWords API. The […]

FAQ: Twitter’s New Rules On Third-Party Ads

Earlier today, Twitter posted new rules about how third party ad companies can insert ads into the Twitter “timeline” of tweets. Is this a death knell for those third party companies? Not necessarily, but it’s sure a crimp in some of their plans. Below, what the new rules seem to ban and allow. The Background […]

PPC

Battle Lines Being Drawn Over Twitter-Based Ads

A battle appears to be brewing over the promise of monetizing Twitter and, more specifically, over the placement of ads on the Twitter platform. NOTE: See our follow-up post to this article, FAQ: Twitter’s New Rules On Third-Party Ads In a lengthy blog post today, Twitter’s Chief Operating Officer, Dick Costolo, announced that the company […]

SearchCap: The Day In Search, May 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google May Finally Disclose AdSense Split … If You’re An Italian Newspaper, That Is How much money does Google keep for itself from AdSense ads that publishers carry? Unless you’re a […]

SearchCap: The Day In Search, May 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Funnel Reports—Tunnel Vision? On March 19, 2010 Google unveiled Google AdWords Search Funnel Reports via this YouTube video. This was a great day for proponents of multi-attribution marketing analysis. […]

SEO

Local Search Site Center’d Launches New Engine For Deals

Local search destination Center’d has launched a new site, The DealMap. Its objective is to be a comprehensive engine for local deals and coupons. Beyond a range of sources and partners, it also employs game dynamics to encourage users to identify and upload local deals they find in the “real world” that would otherwise never […]

Google’s Preferred AdWords API Pricing Model Equals Big Changes

Google announced Monday about upcoming changes to its AdWords API fees. This change has been a long-time waiting for many agencies that have often had a constant battle gaining respect from Google. The Google API platform is structured to allow developers to interact with AdWords. This permits agencies to create their own bidding and reporting […]

Google Shuts Down AdWords API v13 Today

After much warning, Google will be sunsetting much of the AdWords API v13 today. Today the following v13 services will go offline: CampaignService AdGroupService CriterionService AdService InfoService KeywordToolService SiteSuggestionService How will you know exactly when they go offline? When you receive the error code 213 response from Google’s API servers. So if you have not […]

SearchCap: The Day In Search, April 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are You Overwhelming Your Visitors? Are you overwhelming your visitors? Generally in this column, I offer step by step instructions to figure out a part of Search Engine Marketing on your […]

Search + Social: Three Search Platforms Incorporate Facebook Ads API

Yesterday there were three press releases from three search platforms, two aimed partly or substantially at the local market, that are incorporating the Facebook Ads API into their platform capabilities: Marin Software, Clickable and Kenshoo. Here are excerpts from the three releases: Marin Software: Marin Search Marketer will provide marketers with the tools necessary to […]

Source: Google Ending AdWords Reseller Program (For Now)

Following rumors over the past week or so that Google was shutting down its local AdWords reseller program, I’ve received two separate confirmations of this today from credible sources. Both confirmed that Google is indeed shuttering the current form of the program, which has operated for at least three years. One of the sources said […]

Twitter Working On ‘Most Popular Tweets’ Search Project

Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or where the project might be implemented. Taylor Singletary, a Developer Advocate at Twitter, announced and described the project today in a post on the Twitter API Announcements group. The Search team is […]

Twitter Announces @Anywhere Platform For Web Sites

You may have caught this in Danny Sullivan’s liveblogging of Ev William’s keynote at SXSW today, but just in case … Twitter has introduced a new platform called @anywhere that will allow web sites to integrate Twitter features more easily. The details seem a bit foggy to me, but it sounds like @anywhere takes many […]

Google To Drop Ad Manager For DoubleClick For Publishers

Google announced that the almost two year old Google Ad Manager is ultimately going to be replaced by DoubleClick for Publishers (DFP). Google explained: DFP comes in two flavors, tailored for different publishers’ needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. […]