Topic: Boston

SEO

Is Your Website Copy Crystal Clear?

Pretend you don’t know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it’s all about? Can the search engines? Do this exercise with each inner page of the site as well. Is what each page has to offer truly crystal clear? Or does your website presume […]

20 Awesome Images Found In Google Maps

The introduction of satellite images into map search interfaces has excited both virtual sightseers and local app developers. Further innovations like Google’s Street View have caused consternation from privacy advocates while further pumping up the buzz about online mapping. In 2008, we can expect further innovations that stretch the envelope while dynamic map interfaces solidify […]

PPC

SEO Is Not An Option, It’s A Requirement!

Recently, there was a thread in the High Rankings Forum asking whether SEO is an extra skill or a prerequisite for any website designer/developer. It was a great question that spurred a lot of conversation. It goes without saying that the average small-business owner in 2007 knows that they need a website. But do they […]

Google Street View Continues March, Introduces Embedded Version

According to Boston.com, Google’s Street View images are rolling out to more US cities today, including Boston, Providence, Dallas, Fort Worth, Indianapolis, Detroit, Minneapolis, and St. Paul. Google Operating System counts the total number of US cities with StreetView now as 23. StreetView is also actively in development in Canada, Europe, and Australia.

SEO

The Big Search Faceoff: Corporate vs Franchise

This summer, the National Hockey League took a cheap shot. No, they didn’t redesign the league’s uniforms or put a team back in Winnipeg. Rather, they took control of overseeing the league’s websites. Since the domains had previously been run by each franchise, naturally the move has some team marketers feeling left out in the […]

Facebook’s Hot, At Least As A Top Search Term

Facebook might not be more popular than sex, but it’s getting there — at least as a rival to sex as something people search on. Below, a look at Facebook’s new entry into a top search terms list and related stats, along the way — including which country searches for Facebook the most (hint: how […]

Social Media Marketing: The New SEO?

Fall is the time of year when we start to look at where search marketing is heading. Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. To a certain extent, they are. Social […]

Wall Street Journal: Google Phone In Development

The Wall Street Journal is reporting that Google is making a push to court wireless carriers in an effort to accelerate mobile ad distribution and revenue growth. The article also contends that Google is actively working a mobile handset, the so-called “Google Phone” or “GPhone,” and possibly envisions itself an operator one day of an […]

Yahoo Travel Adds Personalization, New Maps

Yahoo Travel has redesigned and added a range of features, including personalization and new mapping tools to the site. It’s also seeking to more deeply integrate travel properties FareChase (its fares and rates “meta search” engine) and Trip Planner (its user-generated content site) into Travel. Flickr is also well represented throughout the redesign. I’m not […]

SEO

Searcharazzi: Esther Dyson to Keynote Search Insider Summit

alt=”Searcharazzi – A Column From Search Engine Land” align=”left” hspace=”5″ vspace=”3″ width=”100″ height=”100″> Road warriors know that tradeshow season is on. With SXSW just wrapped up, the herd continues west coast for the OMMA Hollywood next week followed by iMedia Breakthrough in Nevada. It will be back east for SES New York, the ACCM in […]

Open Letter To Wikipedia Editors: Yes, Matt Cutts Is Notable

Dear Wikipedia Editors: I came back from vacation today to discover that in (some of) your infinite crowd wisdom, apparently the page at Wikipedia about Google’s Matt Cutts might get deleted. Wow. It’s inept things like this that can instantly reduce any respect I have for Wikipedia that builds up over time.

YouTube Hiring Advertising Sales Representatives

ClickZ reports that Google’s YouTube is hiring six advertising sales representatives. I tracked down five of the job postings, all for the same position, but all based in different parts of the United States. Here they are: Detroit, MI Santa Monica, CA New York, NY Chicago, IL Boston, MA