SearchCap: The Day In Search, December 11, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First Networking/Extracurricular Activities Announced For SMX WestA couple weeks back we announced the Search Marketing Expo – SMX West agenda. Today’s topic is the other really valuable and fun stuff — […]

on December 11, 2007 at 4:37 pm | Reading time: 8 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • First Networking/Extracurricular Activities Announced For SMX West
    A couple weeks back we announced the Search Marketing Expo – SMX West agenda. Today’s topic is the other really valuable and fun stuff — networking. The networking begins with SMX Bash on February 25. This event is for All Access and Networking Pass attendees (check out what you get…

  • Video Search Engine Truveo Expands To More Countries
    As part of its continuing international rollout, AOL-owned video search engine Truveo has launched in Australia, Brazil, Italy, Mexico, the Netherlands, Russia and Turkey. The site has experienced dramatic growth since its relaunch in August as a consumer destination. According to the press release, 70 percent of Truveo traffic now…

  • Google Patent on Anchor Tags and Web Crawling
    One of the key elements of how the Google search engine works involves the use of the words, or anchor text, that appear in a link on a source page, to describe a page targeted by the link. We know this from statements about anchor text made in documents like…

  • Google’s Matt Cutts On Video About PageRank & Sub Directories
    Michael McDonald of WebProNews conducted a video interview with Matt Cutts of Google and Vanessa Fox, our Features Editor. I highly recommend you watch the 15 minute video, which goes over the recent PageRank reduction for selling links and the sub domains vs. sub folders topic….

  • Search Illustrated: The Value Of An Inbound Link
    Most SEOs know how important inbound links are to a successful search marketing campaign. After all, links are widely considered to be the backbone of Google’s ranking algorithm. However, inbound links can carry many different meanings beyond just a top ranking. This week’s infographic explores three different perspectives on…

  • Canadian ISP Modifies Google Homepage, Raises Spectre Of Net Neutrality Again
    The net neutrality debate has recently been revived by allegedly fraudulent activity by Comcast in restricting or trying to prevent use of heavy bandwidth sites like BitTorrent. (Here’s a PDF of a lawsuit complaint). Now Canadian ISP Rogers has been accused of hijacking Google’s homepage to send bandwidth-related usage information…

  • Google’s Solar Panel Project Helps Power 402 Dishwasher Cycles Per Day
    Garett Rogers reminded me of Google’s Solar Panel Project, where Google installed about 9,000 solar panels at their headquarters to help power the offices. Google offers a status report of home much energy was generated from those panels. The latest reading says, “In the last 24 hours, Google produced 644…

  • Google StreeView Continues March, Introduces Embedded Version
    According to Boston.com, Google’s StreetView images are rolling out to more US cities today, including Boston, Providence, Dallas, Fort Worth, Indianapolis, Detroit, Minneapolis, and St. Paul. Google Operating System counts the total number of US cities with StreetView now as 23. StreetView is also actively in development in Canada, Europe…

  • Google Launches Navigational Links Worldwide
    Google’s Navigational Bar Goes International reports Google has launched the navigational links interface that was launched in the US in mid-May, worldwide. Each country may have the navigational links in a different order and different options. For example, while one country may have a link for Orkut, another country may…

  • In Parallel Universe, Porn Producer Sues YouTube Clone
    The world of pornography often mirrors the world of “respectable” publishing and content. For years the adult film awards in LA both mocked and aspired to be like the Oscars. Porn producers are also often tech pioneers, the most famous example of which is the adoption of the VCR early…

  • Google AdSense Makes A Few Small Improvements
    The Google AdSense Blog announced several improvements to the AdSense console. They improvements include: Channel IDs are now visible within the channels section of the console. Last ad modification dates are now shown in your manage ads screen. Manage ads feature is coming to your referral units. And some status…

  • MapSpammers Getting More Sophisticated
    After the first relatively unsophisticated Google MapSpam bulk upload attempt became public, I had a long and interesting conversation with a webmaster who had spent many years implementing a “long tail search” campaign on behalf of local business in a major market. He pointed out that with a little bit…

  • SEL Mobile User Survey: 47 Percent Access Mobile Internet “More Than Once A Week”
    Several weeks ago I asked readers to take a quick mobile user survey to get a snapshot of mobile search usage among Search Engine Land readers. It was a brief survey that sought only high-level information. We had 75 people respond to the survey, which I’ve presented in its…

  • Ask.com Launches AskEraser Giving Searches Ability To Search Anonymously
    Ask.com has launched AskEraser, giving searchers the ability to search anonymously. Ask.com told us about this tool back in July, and six months later, it’s now live for all searchers to use. When a searcher activates AskEraser, Ask will stop recording the searcher’s search queries and cookie information. This information…

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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