How persuasive content taps into human psychology
TikTok Shop creators understand the psychology that drives action. Here’s how to apply the same persuasion principles to written content.
Topic: Bureau of Labor Statistics
What is LLMO? Optimize content for AI & large language models
LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
How to incorporate macroeconomic signals into your SEO strategy
Explore how macro trends can enhance your SEO strategy and help you meet the changing demands of your audience.
SEM career playbook: Overview of a growing industry
These are the core titles, roles, tasks and responsibilities for search marketing positions, as you move from junior to senior roles.
PPC salaries: How much in-house and agency search marketers make in 2022
This data will help give you some bargaining power, whether you're negotiating salary for a new role or seeking a raise from your employer.
Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief
And, how to maintain organic performance when merging multiple websites.
Diners are returning to restaurants in record numbers, according to Yelp
Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening.
You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
Google updates in-SERP travel planning tools as well
Seniors On Social? YEP! Psychographic Targeting Hot House
Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better). Conventional wisdom might also say to focus your online advertising efforts on younger generations who are […]
Google Adds Public Data Search Tool To Labs
Google has announced a new tool called Google Public Data Explorer that’s now available in Google Labs. The tool is a follow-up of sorts to last year’s announcement that a limited amount of public data would be used in response to certain Google.com search results. The Data Explorer tool includes data from the original three […]
Search Marketing Industry Feeling 7% Unemployment?
This morning, I posted the results of a poll I ran at the Search Engine Roundtable asking SEMs if they are currently employed. We received just about 400 responses, and from those responses we learned there is a 7% unemployment rate in the search marketing industry. The poll was far from a valid study, such […]
Google Launches Public Data Search & Charts During Wolfram Alpha Demo
During the Wolfram Alpha demonstration today, the Google Blog announced the launch of their own structured data search feature that allows you to find and compare public data. Searches such as [unemployment rate new york] will now bring up a quick answer that looks like this: Clicking on the result will take you to a […]