Google Launches Public Data Search & Charts During Wolfram Alpha Demo

During the Wolfram Alpha demonstration today, the Google Blog announced the launch of their own structured data search feature that allows you to find and compare public data.

Searches such as [unemployment rate new york] will now bring up a quick answer that looks like this:

Clicking on the result will take you to a more detailed graph with ways to plot other data on this charge. Below is me plotting Rockland County, New York, compared to New York State and also adding California:

Google promises to add public data for answers on prices of cookies, CO2 emissions, asthma frequency, high school graduation rates, bakers’ salaries, number of wildfires amongst others. Currently this data is coming from produced and published by the U.S. Bureau of Labor Statistics and the U.S. Census Bureau’s Population Division, but Google does hope to bring in more public data sources.

Why did Google announce this during the Wolfram Alpha Demo? Wolfram Alpha seems to be all about collecting these data sources and making it easy for people to search information on these types of data sources, complete with charts. The timing suggest Google was hoping to spoil what some see as a weakness it might have compared to Wolfram Alpha. I expect us to do more detailed piece on Wolfram|Alpha soon, so stay tuned.

Gary Price has also posted on the news and Google also posted a quick video demonstration:

Postscript: See Impressive: The Wolfram Alpha “Fact Engine”, our review of the service and which also covers Google saying the timing of its structured data launch was entirely coincidental.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.