Here are key changes to measurement, bidding, creative and more that PPC advertisers must make in 2024 to stay ahead of disruptions.
About Joseph Kerschbaum
Joseph Kerschbaum is Senior Vice President of Search & Growth Labs for 3Q/DEPT. During his 20 years of experience in digital marketing, Joseph has worked with businesses of every size from SMBs to enterprise-scale. Joseph has been a regular speaker at digital marketing conferences for over a decade. Joseph is a regular contributor to Search Engine Land. He is co-author of the Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day," which was published long enough ago to be outdated but that is a good thing because SEM is such a dynamic industry.
Joseph Kerschbaum's latest articles
Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape.Joseph Kerschbaum | Oct 9, 2023 at 8:00 am ET
Spoiler: Less manual work and more strategic thinking. Here's how AI is impacting the daily activities of PPC account managers.Joseph Kerschbaum | Sep 12, 2023 at 8:00 am ET
Discover the impact of generative AI on search marketing and how you can prepare for the evolving landscape and unlock growth opportunities.Joseph Kerschbaum | Jul 14, 2023 at 8:00 am ET
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.Joseph Kerschbaum | Apr 26, 2023 at 8:00 am ET
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.Joseph Kerschbaum | Mar 22, 2023 at 8:00 am ET
Learn three essential skills you must develop to progress your SEM career and ways you can apply them in your day-to-day work.Joseph Kerschbaum | Jan 13, 2023 at 6:00 am ET
To thrive in search marketing, consider how you can deliver stellar results, be an incredible contributor and take ownership.Joseph Kerschbaum | Dec 7, 2022 at 6:00 am ET
These are the core titles, roles, tasks and responsibilities for search marketing positions, as you move from junior to senior roles.Joseph Kerschbaum | Sep 21, 2022 at 6:00 am ET
The benefits of audience segmentation are abundant. Let’s review the benefits of a strategic PPC audience framework.Joseph Kerschbaum | Jul 21, 2022 at 6:00 am ET
Here'a a review of the measurement tools that are available right now that should serve as the building blocks.Joseph Kerschbaum | Jun 28, 2022 at 6:00 am ET
What happens if you don't build new measurement frameworks? Decreased PPC performance, for starters. Let's avoid this.Joseph Kerschbaum | Jun 7, 2022 at 6:00 am ET
The deprecation of third-party cookies in Chrome is fast approaching. Here's a timeline to help you build a new measurement framework.Joseph Kerschbaum | Apr 20, 2022 at 6:00 am ET