What to do now that AI Overviews turned search into reading sessions
Search intent still shapes content strategy, but AI Overviews now shape how users behave on the SERP itself.
Topic: Click path
Users behave differently in AI Overviews vs. AI Mode
New clickstream data shows AI Overviews reshape user behavior, from reverse scrolling to longer SERP evaluation across search intents.
One in five ChatGPT clicks go to Google: Study
Despite a 206% jump in referrals, most sites see minimal traffic as queries rely less on live search and more on pre-trained knowledge.
7 hard truths about measuring AI visibility and GEO performance
From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why.
Rethinking the funnel with LLM tracking analytics
As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.
Report: Google Search traffic and queries not impacted by new competing AI search engines
New data from Datos’ clickstream panel analyzed by Sonata Insights showed Google traffic grew over the year, despite all the new AI competitors.
Hitwise halts some reporting services in wake of Jumpshot’s closing
SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without it.
SearchCap: The Day In Search, February 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Social Meets Search At Search Engine Land’s SMX West Event Everything we program at Search Engine Land’s SMX: Search Marketing Expo events are always related to search. So why a post […]
Redesigned Bing Bar Toolbar More Like A “Dashboard”
Bing is introducing a totally redesigned version of its toolbar, called the “Bing Bar.” Apparently it has been “rebuilt from the ground up,” says Microsoft’s Stefan Weitz. Indeed, it operates more like a kind of “dashboard” than a conventional toolbar with links to various sites. And yes, the Bing Rewards loyalty program is still in […]
Bing: Why Google’s Wrong In Its Accusations
Along with everything else going on for Bing’s Harry Shum on Tuesday — a panel about search spam, dealing with Google’s accusations that Bing “copies” Google’s results — Shum dealt with perhaps his most important worry. Reassuring his son that Bing wasn’t “cheating” as a search engine.
Bing Admits Using Customer Search Data, Says Google Pulled ‘Spy-Novelesque Stunt’
Bing has formally responded to Google’s charges that Bing is copying search results, accusing Google of trying a “spy-novelesque stunt” and defending the use of customer activity to influence Bing’s search results. Harry Shum, Corporate VP at Bing, is speaking right now at the Bing/Big Think “Future of Search” event (see Danny Sullivan’s live coverage […]
Google: Bing Is Cheating, Copying Our Search Results
Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this. As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting […]
Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru
Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the next level.
Free Webcast Next Week – Offline Conversions: The Missing Metric
Join us next week for a free webcast from our sister site, Search Marketing Now: Offline Conversions: The Missing Metric, Thursday, July 19 at 1:00 PM EDT. Tracking offline conversions has always been a challenge for online marketers. Studies show that nearly two-thirds of sales that being online are closed offline. How do you track […]