There’s no question that the vast majority of brand loyalty is created post click—once consumers are brought to a landing page with relevant offers and other brand messaging. However, what happens in that 2-3 second window prior to the click? A lot more brand building than you think. First impressions count Search marketers spend countless […]
The main problem with marketing is it’s too much marketing and not enough problem—your customer’s problem. Too often, we focus on our product instead of what our customer needs. Instead of trumpeting how great our products are, the Internet rewards companies that let their customers come to them. And just how do you let your […]
Keep the needs of consumers at the forefront. In my last couple “Locals Only” columns, I’ve mentioned the importance of this in passing, and this month I’m dedicating this space to expanding on this notion and offering specific tips. Much of what is said and written about the emergence and growth of local search focuses […]