The power of AI can deliver an extraordinary customer experience
Join experts in a live webinar to learn how you can get started on the AI/CX journey.
Topic: Customer experience
Webinar: Use the power of AI to drive ROI
Artificial intelligence brings the promise of meaningful customer experiences.
Is your organization failing to build authentic customer experiences?
Understanding consumer behavior can drive meaningful communications.
Level up your customer experience by building a winning martech stack
In this webinar, learn how to understand consumer behavior to drive meaningful communications.
Keep your customers coming back with these top 5 journeys
Reach your customers with captivating, personalized messaging.
The top 5 customer journeys to keep them connected and coming back
In this webinar, learn how to reach your customers with captivating, personalized messaging.
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
How automation can help your sellers sell more (and your marketers market better)
Break down traditional information siloes with the right suite of tools.
5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive.
The five critical components of a real-time CX
Make your customer’s dream a reality for your business.
How agencies use call tracking to become indispensable to clients
Call tracking has helped agencies better position themselves as strategic business partners. And as the technology continues to evolve, it will become a point of differentiation for many agencies
Using intent data to deliver results in 2021
Intent signals bring precision to today’s B2B marketing strategy.
Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.
Technology saving retail businesses from going under
Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers' needs.
What can 129 million calls tell us about inbound marketing? A lot, it turns out
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from leads
Why empathy is about meeting the customer on their terms
Centralizing decisions and basing actions on context is key to delivering real value for your customers.
Building connections between siloed channels, technologies and teams
Integrate CMO Deb Wolf shares her views on the challenges facing today's marketers and the ways they can be overcome.
How VF Corp made the single customer view a reality
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data Platform.
How CarParts.com leverages CDP tech to create customer-centric experiences
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges.
Google upgrades enterprise messaging capabilities in Maps and Search
Enhanced features include smart replies, visual product carousels, custom welcome messages.
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
Google adds website links to ‘Call Ads’
The optional link relieves call-volume pressure and can result in 'fewer accidental calls and more qualified leads' says the company.
SMX Overtime: Creating great content, FAQs and how to navigate approval limitations
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more.
Businesses need to think differently about customer feedback data in 2020
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote
Customer journeys are getting more complex and less linear, which means it's more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.
Reviews platform GatherUp acquired by martech holding company ASG
Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software companies.
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their hands.
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing […]
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
Why search needs to be combined with awareness for maximum impact
TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.
Here’s how you align marketing strategy with your customer’s journey
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously.
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO
SEO expert Eric Enge explains that displaying information on responsive sites is not enough in for mobile strategy. Here's what you need to consider.
How call tracking is becoming ‘conversational intelligence’
Marketers have really only scratched the surface of what call analytics can do.
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
Riding the wave of AI: Is your marketing campaign as smart as it can be?
AI and machine learning are helping marketers in more ways that you can imagine.