Dean Kadi talks clients ignoring performance data
Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.
Topic: Data-driven decision-making
Social media data’s rising influence on business success
Three examples of real businesses successfully leveraging meaningful and actionable insights from social media.
6 steps to a winning enterprise SEO strategy
Pitching to the C-suite? Turn your enterprise SEO strategy into a story to help your bosses make better business decisions. Here's how.
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
Video: Steve Marin on content, SEO and using data as backup
We also spoke about ego ranking, how to help your clients write content and much more.
How to craft a winning SEO proposal and avoid getting a silent ‘No’
Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive.
How in-house SEO teams and enterprise tech can boost organizational efficiency
SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit.
Need A Culture Shift? Build An SEO Taser!
It’s no secret everyone wants to see results these days. Times are tough, revenues down, expectations are up. It’s a fight to maintain market share, never mind grow it. And every day your inbox bubbles up requests for “SEO to drive more traffic, more page views, MORE REVENUE!” You want to help folks, you want […]
Ex-Googler: Google Depends Too Much On Data Over Instinct For Design
Does Google depend too much on data over design instinct? Yes, says former Googler Douglas Bowman, who posted a goodbye note to the company on his last day there today. From his post: Without a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out […]