Topic: David Wallace

SearchCap: The Day In Search, August 27, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: International SEM Goes Beyond Simple Translation: Q&A With Latin3’s Matias Perel Because only a fraction of the world’s population resides here in the United States, the idea of global reach is […]

Which Google Products Should A Small Business Use? (Part Two)

Google offers a variety of products beyond its traditional search engine, and many of those products could help a small business owner grow an online business. Even more enticing is the fact that many of Google’s products are free. But that doesn’t necessarily mean a small business should use all of Google’s products. In part […]

Must Read Link Building Posts From This Week

Over the past couple days and specifically yesterday and today, we have seen a large number of high quality blog posts in regards to link building, link buying, link exchanges and bad links. I thought I share with you some of those posts here:

SEO

Here’s What’s Different About Being Small

Last week’s Small is Beautiful column asked, “What’s So Different About Being Small?” The answer? Time. Money. Knowledge. Those are the three biggest challenges a small business must overcome to achieve search marketing success, and the three things that make small business search marketing unique. Many small businesses have one or two of those, but […]

What’s So Different About Being Small?

Let’s get this out of the way right now: Hands-on SEO and SEM for small businesses is no different than it is for large corporations. Small businesses need to develop great content around targeted keywords and get quality inbound links… just as any other business does. On the PPC front, small businesses need to write […]