What your Google Ads hour-of-day report doesn’t tell you
Smart Bidding sees the auction-level signals your hourly report can’t. Know what you’re giving up when you cut an hour.
Topic: Dayparting
Retail media’s next chapter: Balancing global scale with hyperlocal precision
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
Apple Search Ads can now be edited in bulk
If you don’t have the time or capacity to use the Apple Search Ads Campaign Management API, the bulk editor may be the solution.
Chat rate is the new CTR for AdWords message extensions
Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries.
Yahoo Search Marketing Adds Enhanced Targeting Features
Yahoo has added several enhanced targeting features to its search marketing advertising solution. The features include enhanced geo-targeting, ad scheduling, demographic targeting, and added bid adjustments based on those targeting features. In addition, Yahoo has improved the content match technology to make the ads more relevant to the publisher’s content. The new features are available […]