Topic: Digital agency

Google’s Preferred AdWords API Pricing Model Equals Big Changes

Google announced Monday about upcoming changes to its AdWords API fees. This change has been a long-time waiting for many agencies that have often had a constant battle gaining respect from Google. The Google API platform is structured to allow developers to interact with AdWords. This permits agencies to create their own bidding and reporting […]

What Israeli SEMs Want

A month ago, I wrote about my meet up with Google Israel, from my trip to Israel about two months ago. This week, I am back in Israel on a sponsored Blogger Delegation to meet with Israelis and see their way of business and life. Today, I had free time and used it to meet […]

My Friendly Meet Up With Google Israel

I had the privilege of meeting with the Google Israel team in their Tel Aviv office.  Eyal Miller, the manager of the technology sector of Google Israel was kind enough to give me the office tour and introduce me to the people. As some of you know, Google has two offices in Israel.  One in […]

Change (& In-House SEO)

Change is a popular word lately, and living in DC area the theme is practically unavoidable. You can even buy (a shiny version of) change at the mall. I walked through a Macy’s department store last week and passed a large rack of sparkly “Change” pins for sale. Change is everywhere.