Topic: Don't be evil

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

Google Gets A Tag Line: “Search, Ads & Apps”

To my knowledge, Google never had a tag line. Yesterday, it announced it had gained one: "Search, Ads & Apps." But wasn’t the tag line "Don’t Be Evil?" Or wasn’t it something about organizing the world’s information? Come along, and I’ll try to sort it out. Google has a mission page, and the long-standing stated […]

When AdWords Gets Sex Wrong

Via Marketing Shift, Don’t Be Evil (Or A Dyke, Or Trans) at SFGate.com from Violet Blue shows how AdSense ads can totally go against the message of the sex content you may have published and covers concerns that Google may be banning some sexual orientation terms as offensive, even though those using them may think […]

Fury Over Google’s Self Promotion & Wishing For Perspective

It feels like a bad week to be Google. Honestly, if there’s a tipping point, the freak-out that they’ve become the evil company they said they didn’t want to be seems to have arrived. Goodness knows there’s plenty to be concerned about with Google, as with any large powerful company. The entire Google could become […]