Michelle Robbins, former SVP Content & Marketing Technology, overseeing editorial direction as Editor in Chief for Third Door Media's digital publications, Search Engine Land, MarTech and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect online with Michelle on Twitter @MichelleRobbins, and Linkedin.
The Accelerated Mobile Pages project released a new "amp-geo" component and full support for the "amp-consent" component which may help some publishers address GDPR compliance
A new Q&A series launches this week featuring answers to your questions from our community of SMX speakers and contributors.
After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July -- but only from certified providers.
A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress.
Role previously held by John Giannandrea to be split between Jeff Dean and Ben Gomes
Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments.
SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works
Mental Health America selected as charity supported by the awards program, in honor of several search community members lost this past year.
To add more context to image results, Google will now display a caption with images in mobile Images search results.
This week, as we celebrate International Women's Day, we feature the lineup of female experts presenting next week at SMX West.
Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework.
Though not yet available in the toolset, buildout of verification support within Bing Webmaster Tools is in progress.
Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries
The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year.
Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward AMP-only websites?
After years of pushing for 'secure by default' web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.
The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.
Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mobile experience. And they're hiring WordPress experts.
This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards and more honors for the search marketing community. Search Engine Land staff changes Good night and good luck, Jess Jessica Thompson […]
Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics.
Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results.
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening […]
Longtime Google executive will transition to role of technical advisor.
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted
Our weekly roundup of news, announcements and events happening throughout the search marketing industry.
New feature to highlight the search marketing community launches today with this week's group of SEOs honored by their colleagues at Search Engine Roundtable.
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete.
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a “link builder,” and he gave the first comprehensive presentation I ever saw on the topic — at a Search Engine […]
Google penalty notifications - and how to respond to them - continue to be confounding issues for SEOs. Our new guide provides answers and guidance.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has 50M Local Guides adding content […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext begins to verticalize local business listings syndication with ‘Yext for Food’Oct 12, 2017 by Greg Sterling Moves seek to provide enhanced data with more vertically specific attributes to various consumer […]
Search industry veteran journalist begins new role at Alphabet's core business division on October 9
Take our brief survey and tell us about how you/your clients are approaching adoption of Google's mobile framework
Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet.
Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent […]
It’s no secret that the halls of the Googleplex contain more than a few Star Trek fans, and to commemorate the 46th anniversary of what is one of the most iconic sci-fi series ever, Google has produced an interactive Star Trek doodle now airing on its home page today. We won’t give it all away, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Goes Search-Retro With Cleaner Look For Results Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the “old Google.” It’s […]