How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
Topic: Entity
Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
How to use Google and LLM insights to improve international SEO
Turn Google and AI search signals into localized content structures that better match regional user behavior.
Why topical authority isn’t enough for AI search
AI systems don’t just evaluate content. They choose between entities. Learn the nine-cell model that explains how selection actually works.
The entity home: The page that shapes how search, AI, and users see your brand
Define your entity home, support it with pillar pages, and build corroboration. That’s how search and AI learn to trust your brand.
Why entity authority is the foundation of AI search visibility
AI systems rely on entities and relationships to understand and cite brands. Learn how schema and entity governance shape AI visibility.
The local SEO gatekeeper: How Google defines your entity
Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search eligibility.
The brand-to-links ratio revolution
Google and Bing now weigh brand mentions and citations alongside backlinks. Learn how to optimize your brand-to-links ratio for modern SEO visibility.
Google Daily Hub: Anatomy of an overambitious system shaping the future of search
Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.
When and how to use knowledge graphs and entities for SEO
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
How to become a recommended solution provider on Google entity lists
Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search.
How the Google leak confirms the significance of author and publisher entities in SEO
This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
Digging deeper into the E-E-A-T Knowledge Graph 2023 update
More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals.
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Dive deep into the latest Knowledge Graph update's impact on person entities and how Google's focus on subtitles enhances E-E-A-T signals.
3 ways to use AI for sitewide entity optimization
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
What is semantic search: A deep dive into entity-based search
Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.
How I earned a knowledge panel without a Wikipedia page
Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph.
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
What do Google and a toddler have in common? Both need to learn good listening skills.
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.